Stop Ripping Feathers Out of Live Birds to Make Down Jackets

Target: Woody Blackford, Chief Product Officer, Canada Goose

Goal: Start using recycled down in Canada Goose clothing.

Real feather down used to stuff high-end winter jackets is traditionally obtained through “live plucking,” a process that involves painfully ripping feathers off the bodies of live ducks and geese. The naturally water repellant and insulative properties of feathers evolved to keep birds warm and dry in a harsh environment–and down feathers serve a similar purpose in outerwear worn by people. More and more companies, including Patagonia, are turning to the reuse of down through garment recycling programs as a way to avoid participating in animal cruelty. However, too many others continue to rely on the barbarous practice of live plucking.

Canada Goose is a Canadian company which found its roots making functional outerwear for the tough arctic conditions of the great white north. Today, the company has exploded into an international brand for what they call “performance luxury.” In other words, they produce top dollar garments for consumers seeking to keep warm as well as turn heads with the jackets’ look marked with signature red, blue. and white patches.

Luxury has not always shined favorably on animal rights. A few lines in the Canada Goose catalog traditionally have used fur collar from live trapped coyotes. On the plus side, Canada Goose made the pledge to use recycled coyote fur in 2022. Conversely, they do not mention using recycled down, a strong indicator this practice will remain absent from their manufacturing process. Their sustainability statement does say the company is “Responsible Down Certified” (R.D.S.); the R.D.S. website boasts it refrains from using feathers from animals that have endured any “unnecessary harm.” What that means remains unknown.

Sign the petition now to encourage Canada Goose’s Chief Product Officer, Woody Blackford, to implement down buyback and recycling into manufacturing of the company’s products.


Dear C.P.O. Blackford,

Canada Goose has made quite a name for itself in the outerwear world thanks to your work guiding its products towards success. Trend minded people across the world look to you as a forerunning in fashion. Not only do you set the tone for what stands out in cold weather garments, but clothing manufacturers across the world follow your lead in production methods and how to influence consumers while also bettering the world.

It has not gone unnoticed that your company has made strides in addressing animal cruelty concerns found within Canada Goose’s sourcing of coyote fur. Using reclaimed fur is a fantastic step towards acknowledging and addressing animal abuse in the fashion world and leading the conversation in a direction showing such abuse just is not acceptable. However, one area of your practices which seems to not have the same positive momentum is the sourcing of feathers for down insulated apparel.

A handful of companies have achieved fame by exclusively using recycled down in their products. Instead of throwing out old garments, there are a number of options for consumers to donate clothing for the reuse of specific features, namely feathers. Recycling down gives it years more of good use while sparing waterfowl who may be sacrificed to create new clothing. We believe Canada Goose has the resources to not just make steps towards more ethical down but to make sure no more animals have to die or suffer for your jackets.

Act now to make Canada Goose a recycled down only company.


[Your Name Here]

Photo credit: Wknight94

One Comment

  1. Alice Knight says:

    The Canada Goose line needs to stop this non- essential barbaric practice. I am embarrassed to be a Canadian! Start recycling or use a synthetic filler for your jackets. Why do you find it necessary to harm birds of their own natural feathered coats for humans?

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