Success: Restrictions on Plant-Based Food Labeling Dismissed

Burger - Marco Verch

Target: Hugo de Jonge, Minister of Health, Welfare, and Sport in the Netherlands

Goal: Commend dismissal of ridiculous restrictions on plant-based food labeling.

The Netherlands has dismissed a ban on the use of words like “burger,” “sausage,” or “schnitzel” to describe plant-based food products. As this ForceChange petition and several advocacy groups pointed out, this ban needlessly restricted the packaging and marketing of plant-based products to benefit the meat industry. Fortunately, the Netherlands’ Ministry of Health, Welfare, and Sport has wisely rejected this ridiculous ban.

This is an important victory for the plant-based foods industry, which is growing swiftly as the global population becomes more concerned with the ecological implications of eating meat. Many environmental experts believe that the widespread adoption of a primarily plant-based diet will be one of the key steps in fighting climate change.

The Netherlands has acted in the best interest of consumers, animals, and the planet by refusing to cater to the meat industry’s agenda. Sign below and thank the Ministry of Health, Welfare, and Sport for dismissing this harmful and unnecessary ban.


Dear Mr. de Jonge,

You have set an example for the European Union by rejecting the ridiculous and unnecessary labeling restrictions proposed for plant-based food products. These restrictions were pushed by the meat industry in an attempt to defend its outdated position in the agricultural economy. Traditional meat production is a major contributor to climate change, and plant-based foods offer a healthy and sustainable alternative.

Consumers deserve to have access to accurate and informative labeling when choosing their foods. Forcing the plant-based foods industry to label their products as “veggie discs” or “protein tubes” is a clear ploy to damage their marketability. Thank you for rejecting these inane restrictions and making a sensible and sustainable choice for Dutch consumers.


[Your Name Here]

Photo credit: Marco Verch

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