Target: Paul DiGiovanni, CEO of Creative Brands
Goal: Promote recyclable wrapping paper that does not inflict irreparable damage on environment.
Americans produce an astounding 25 million tons of excess garbage during a typical holiday season. In America’s post-Christmas days, over two million tons of wrapping paper populate landfills. Much of this paper contains additives like dyes, glitter, metallic adhesives, and thin plastic coatings that make it unrecyclable.
Creative alternatives like fabric wrappings, reusable bags, and plain brown paper decorated by hand have gained popularity, but for millions of Americans wrapping paper has remained a holiday tradition. The manufacturers that lead the way in producing these festive staples should take a more active role in exploring innovative strategies for creating and promoting recyclable wrapping paper. A Japan-based company, for example, has introduced a recyclable metallic paper for use on its ice cream products. With a little forward thinking, this technology could possibly be applied to the wrapping paper industry.
Sign the petition below to urge an industry leader to make a transformative shift toward sustainability.
PETITION LETTER:
Dear Mr. DiGiovanni,
Your organization recently acquired the world’s oldest gift-wrapping company. You lauded the “creativity and craftsmanship” of The Gift Wrap Company and talked of growing this brand. Please consider the important role environmental sustainability should play in this trail-blazing company’s future.
Over two million tons of harmful holiday paper waste end up in landfills every year. The plastics, metallics, and other additives that often adorn this paper pose an existential threat to environmental and even health wellness. Imagine if all this waste were recyclable. The harm caused would be exponentially mitigated, and the legacy of a holiday can remain good cheer and togetherness.
Please devote ample resources and brainpower to expanding and marketing recyclable wrapping paper options at The Gift Wrap Company. With more incredible technologies at your disposal as ever before, you can be a creative change-maker in fulfilling this legacy.
Sincerely,
[Your Name Here]
Photo Credit: Lydia Griva
