Demand Fashion Brands Drop Exotic Skins After Shocking Investigations

Target: Mr. Bernard Arnault, Chairman and CEO of LVMH

Goal: Ensure fashion brands cease the use of exotic animal skins and enforce stronger animal welfare regulations.

People for the Ethical Treatment of Animals (PETA) in France has projected a powerful video onto the Eiffel Tower and other iconic landmarks in Paris, exposing the alleged mistreatment of animals for their skins. The video, part of a campaign targeting luxury fashion brands like Louis Vuitton, Dior, and Fendi, shows graphic footage of crocodiles being skinned alive, a practice reportedly linked to a Louis Vuitton supplier. The investigation reportedly revealed approximately 5,000 crocodiles kept in small concrete pens, some narrower than their bodies, and subjected to brutal slaughter methods.

PETA’s provocative message, “Louis Vuitton: Drop Exotic Skins,” highlights the cruelty supposedly behind the luxury fashion industry and calls for an end to the use of exotic animal skins. The campaign coincided with a high-profile Vogue fashion event attended by celebrities, including Pharrell Williams, Louis Vuitton’s creative director.

The footage from PETA Asia’s investigation reportedly shows crocodiles bleeding to death as workers at a slaughterhouse linked to Louis Vuitton allegedly open their necks and jam metal rods into their spines while the animals are still alive. PETA’s sources indicate that snakes and ostriches also suffer similar fates, underscoring the suspected widespread cruelty in the exotic skins trade.

Mimi Bekhechi, PETA’s Vice President for Europe, emphasized that consumers need to be aware that purchasing products made from exotic skins reportedly funds immense animal suffering. PETA’s campaign seeks to align luxury fashion with ethical practices, respecting animal rights and welfare. Take stringent measures to hold fashion brands accountable for alleged animal cruelty and ensure they adopt humane practices.


Dear Mr. Bernard Arnault,

A recent investigation by People for the Ethical Treatment of Animals (PETA) has brought to light deeply disturbing practices in the exotic skins industry. Graphic footage reportedly reveals the brutal treatment of crocodiles, snakes, and ostriches at facilities linked to Louis Vuitton, Dior, and Fendi. These animals apparently endure horrific conditions and painful deaths for their skins to be used in luxury fashion products.

The urgent need for ethical practices in the fashion industry cannot be overstated. We urge you to ensure that LVMH brands cease the use of exotic animal skins and adopt humane alternatives. Immediate action is necessary to prevent further alleged cruelty and to align luxury fashion with ethical standards.


[Your Name Here]

Photo credit: Tamara Bellis


  1. goh maria says:

    Please do not support animal cruelty by boycotting leather goods as they come from animals that are tortured horribly and then killed inhumanely. Louis Vuitton, Dior, and Fendi are only out for money and profits with zero compassion and respect for these poor living souls! THEY MUST BE STOPPED!

  2. I agree yet it is the people who buy these goods. Women caab’t resist having someone’s initials on their pocketbooks and shoes. It’s the buyer who needs to stop buying. These fashion companies have no feelings, compassion or common sense. They are greedy and won’t stop killing until the masses stop buying. Make the goos bought, against the law, and then those buying will lose their money and goods. Win / win! Problem solved. There are times when people must police themselves.Paying a fortune for these goods then having them taken away is a big loss. People learn for loss like that.

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