Black Diamond: Stop Propping Up the Gun Industry

Target: Clarus Corp. Executive Chairman Warren B. Kanders and President John Walbrecht

Goal: Divest from lethal ammunition maker Sierra Bullets.

When you buy outdoor apparel or gear from Black Diamond Equipment, your dollars may be going to help manufacture deadly weapons that wreak havoc on human lives. In an age of mass shootings and violent crime, when lethal guns are turned against innocent people–even schoolchildren–on a near-daily basis, most Black Diamond customers would be disturbed to know their purchases are helping support the gun industry. Black Diamond’s parent company, Clarus Corporation, should immediately divest itself of ammunition maker Sierra Bullets, which makes products designed to kill.

Clarus Corporation (formerly called Black Diamond Inc.), acquired Sierra Bullets in 2017. Now it owns a company whose business model is the manufacture of deadly ammunition. The bullets are meant to be used on targets or game animals–but in the wrong hands they can just as easily be used to destroy human life. It is simply irresponsible for a respected outdoor gear company to participate in the industry that makes mass shootings possible.

Clarus’ acquisition of Sierra Bullets runs contrary to a larger trend in the outdoor industry which has seen companies distance themselves from gun makers. For example, in the wake of the 2018 Parkland school shooting, REI announced it would no longer sell equipment brands from Vista Outdoor, owner of semi-automatic gun maker Savage Arms. Other retailers like Dick’s Sporting Goods and Walmart have also discontinued their sale of high-capacity magazines and assault-style firearms. Yet Black Diamond continues to be involved in the gun industry.

Sign the petition below to demand that Clarus Corporation keep its customers and all people in the United States safer by divesting itself of Sierra Bullets.

PETITION LETTER:

Dear Mr. Kanders and Mr. Walbrecht,

In an age of mass shootings, a respected maker of outdoor equipment like yours should not be involved in the manufacture of weapons designed to kill. We, the undersigned, urge you to immediately divest Clarus Corporation of ammunition maker Sierra Bullets. Please help keep your customers and all people in the U.S. safer.

It is a sad of reality that in the wrong hands, a gun loaded with lethal bullets can be aimed at a school child as quickly as at a target. Under our country’s current lax gun laws, criminals and mentally disturbed individuals can too easily get their hands on weapons that can maim and kill. This makes every gun and box of ammunition sitting on a store shelf a threat to human life.

Outdoor recreationists don’t want our dollars going to support a company involved in the gun industry. Please divest from Sierra Bullets right now.

Sincerely,

[Your Name Here]