Target: Edie Ames, CEO of Bluestone Lane
Goal: Eliminate the upcharge for plant-based milk to support compassionate and sustainable choices for consumers and animals.
The treatment of cows in the dairy industry is alarming, yet many are unaware of the tremendous stress inflicted upon these sensitive beings. Cows must undergo pregnancy to produce milk, only to have their calves taken away shortly after birth, leading to immeasurable emotional pain for both mother and calf. It is essential to recognize that choosing plant-based milk can be a small yet meaningful decision in alleviating the suffering of these intelligent animals. By removing the upcharge for plant-based milk, Bluestone Lane can make a significant impact on promoting compassionate choices.
Plant-based milk options have been embraced for their health benefits, ethical implications, and environmental sustainability. Non-dairy alternatives are not only cholesterol-free but are also generally better for the environment, producing significantly fewer greenhouse gas emissions and using less land and water compared to traditional dairy. Coffee shops across the United States are recognizing this shift, with over 350 establishments offering plant-based milk at no extra charge. However, Bluestone Lane has yet to join this compassionate movement, leaving consumers faced with added costs for making ethical choices.
It is crucial for Bluestone Lane to align with this growing demand for accessible plant-based options, demonstrating a commitment to both animal welfare and customer satisfaction. By eliminating the upcharge for plant-based milk, the company will not only enhance its brand image but also contribute to the broader effort of reducing animal suffering and environmental harm.
PETITION LETTER:
Dear CEO Ames,
In light of World Plant Milk Day, attention is drawn to the welfare of cows and the significant stress they endure within the dairy industry. Cows experience intense emotional distress when their calves are taken from them shortly after birth, a standard practice that should prompt serious ethical considerations. Providing plant-based milk options without an upcharge would show that Bluestone Lane stands for compassion and sustainability, aligning its practices with the values of an increasingly conscientious consumer base.
While many coffee shops are embracing plant-based alternatives by offering them at no extra charge, Bluestone Lane continues to impose an upcharge on these humane options. This not only disincentivizes consumers from making more ethical choices but also contradicts the growing trend towards sustainability and animal welfare. By removing this additional cost, Bluestone Lane has the opportunity to lead by example in the coffee industry and meet the demand for more accessible plant-based choices.
It is imperative that Bluestone Lane re-evaluates its pricing policies regarding plant-based milk. By eliminating the upcharge, you will foster a culture of compassion that supports both animal welfare and the planet. Join the movement towards more ethical consumption and stand in solidarity with animals and mindful consumers alike.
Sincerely,
[Your Name Here]
Photo credit: Pixabay
