Target: Megan Brumagim, Chief Sustainability Officer, Choice Hotels International
Goal: Demand urgent accountability from Choice Hotels to fulfill their cage-free commitments for hens.
Choice Hotels has made some progress towards their cage-free commitment, with 52% of their global portfolio now aligning with these goals. However, this advancement falls significantly short of their original promise for full cage-free adoption by 2025. While activists have mobilized efforts to pressure the company for transparency and accountability, the recent sustainability report lacks a clear plan or timeline to achieve the promised goals, leaving many hens still vulnerable in inadequate living conditions.
The alleged lack of transparency is especially troubling in regions like the Caribbean and Latin America, where significant gaps in data undermine stakeholder confidence. The absence of a meaningful roadmap or timeline indicates a lack of priority on the issue, putting countless hens at risk as the company falls behind its competitors. Other hospitality leaders, such as Hilton, have shown that genuine progress is possible with transparency and urgency; Choice Hotels must be held to the same standard to ensure that the commitment to welfare is taken seriously. Therefore, immediate action is necessary to compel the company to fulfill its obligations and prioritize the well-being of hens in their supply chain.
PETITION LETTER:
Dear Chief Sustainability Officer Brumagim,
It has come to the attention of concerned consumers and animal welfare advocates that Choice Hotels has made some progress towards its cage-free commitments, with 52% of its global portfolio reportedly aligning with these goals. However, the lack of transparency and a defined roadmap, particularly in regions such as the Caribbean and Latin America, raises serious concerns about the treatment of hens and the fulfillment of your original 2025 promise. Incremental change, without clear accountability or urgency, is unacceptable and leaves countless hens in poor conditions.
The recent sustainability report does not help to inspire confidence; it offers no specific timeline or accountability measures for reaching the cage-free goal. This contrasts sharply with more transparent efforts from industry leaders like Hilton, showing the potential for meaningful change. It’s imperative that Choice Hotels adopts a similar approach and commits to urgent action to provide the necessary welfare for hens.
We urge you to take immediate steps to align the company’s practices with the promised cage-free commitment and provide a clear accountability framework for stakeholders. The well-being of hundreds of thousands of hens depends on your leadership and dedication to fulfilling these vital commitments.
Sincerely,
[Your Name Here]
Photo credit: Pixabay
