Target: Eric Shanks, CEO of Fox Sports, Los Angeles, California
Goal: Secure an on-air apology and concrete policy changes after Tom Brady reportedly compared sideline frustration to “kick the dog,” to ensure broadcasts never normalize violence toward animals.
A prime-time football broadcast reportedly carried a jarring line that many viewers heard as normalizing cruelty: while describing a player’s anger, Tom Brady said it was “like the dog at home—kick the dog, throw the helmet, whatever it takes.” The comment, aired to millions, immediately drew public backlash and concern from animal-welfare advocates who warned that such language can desensitize audiences to abuse. Even if no harm occurred, the message allegedly implied that taking out anger on a pet is acceptable.
Animal-protection groups publicly urged accountability and education, noting that high-profile voices shape cultural norms. Viewers expressed shock across social media, with many calling for an apology and for the network to address how it handles language about animals. Words matter—especially when they reach families and children who may take cues from broadcast personalities.
Major sports networks routinely correct the record after problematic statements. Fox Sports can turn this misstep into progress by requiring an on-air apology, adopting clear language standards that reject any casual references to animal harm, and airing a brief PSA that promotes kindness to companion animals. This petition urges Fox Sports to take those steps immediately.
PETITION LETTER:
Dear Mr. Shanks,
Millions reportedly heard Tom Brady describe a player’s frustration as “like the dog at home—kick the dog,” a remark that many viewers perceived as normalizing violence toward companion animals. Regardless of intent, such language can minimize abuse and undermine the compassion so many families work to model for their children.
We respectfully urge Fox Sports to address this directly. Please secure an on-air apology during an upcoming broadcast, implement clear guidance that discourages any language suggesting harm to animals, and air a short PSA that promotes humane treatment and resources for families who need help managing pets and stress.
Your leadership can transform a troubling moment into a teachable one—making it clear that pets are never outlets for anger. Please act swiftly to ensure Fox Sports sets the standard for empathy and responsibility on air.
Sincerely,
[Your Name Here]
Photo credit: Snapwire
