Target: Nick Clegg, President of Global Affairs, Meta Platforms Inc., Menlo Park, California, USA
Goal: Permanently shut down abusive pages, ban creators, overhaul moderation, and impose stiff penalties for content that depicts monkey torture.
Disturbing footage has reportedly flooded Facebook showing baby macaques slapped, choked, and even forcibly submerged in water as they gasp for breath. Viewers have “liked” and cheered on the pain, while Meta allegedly refused to remove multiple videos despite community reports. One creator page, according to animal-welfare investigators, was even rewarded with a coveted “Creator Badge,” effectively encouraging more violent uploads to profit from engagement.
The Social Media Animal Cruelty Coalition (SMACC) says Facebook has been the biggest hub for monkey abuse material for years. Investigators claim the platform’s inconsistent enforcement allows pages to post new torture clips weekly, keeping algorithms churning out cash and cruelty in equal measure. Meta’s own written policies ban animal abuse, yet the company has reportedly ignored pleas to take the content down—offering tacit approval that may fuel a global network of abuse.
Meta commands enormous resources and technological power. Failing to act not only normalizes violence against defenseless animals but also signals to millions of users that profit outweighs basic decency. Sign below to demand swift removal of all abusive videos, lifetime bans for offenders, and transparent reforms to content-moderation systems to stop the suffering and deter future cruelty.
PETITION LETTER:
Dear Mr. Clegg,
Animal-protection organizations, including the Social Media Animal Cruelty Coalition, have reportedly documented Facebook pages that repeatedly post videos of baby macaques being slapped, strangled, and held underwater. One clip titled “Baby Learns to Swim” apparently shows a struggling infant monkey gasping for air while the torment continues. Despite user reports, Meta evidently left these videos online and even granted a Creator Badge to one account, seemingly incentivizing further cruelty.
Such content appears to violate Meta’s stated prohibition on animal abuse and contravenes the public’s expectation that the world’s largest social platform will not profit from torture. Continued inaction places revenue above responsibility and emboldens perpetrators who coordinate, monetize, and celebrate cruelty on Facebook.
We urge Meta to remove every video and page that reportedly depicts monkey abuse and other animal cruelty, ban the associated creators, permanently and rescind any monetization privileges. We also demand that they implement robust, transparent moderation tools and human oversight to identify and block animal-abuse content before it spreads and cooperate fully with law-enforcement agencies investigating individuals who film and distribute these acts.
Meta’s response will set a global standard. Please demonstrate that your company values life over clicks by enforcing a zero-tolerance policy against animal torture.
Sincerely,
[Your Name Here]
Photo credit: cuatrok77
