Target: Daniel Ervér, Chief Executive Officer of H&M Group
Goal: Stop H&M from selling wool after reports of horrific abuse, including kicking, beating, and leaving sheep bleeding.
The global fashion giant H&M claims to prioritize animal welfare, yet horrific reports have emerged suggesting a stark contrast to this assertion. An investigation by PETA Asia revealed disturbing footage from a South African wool farm supplying H&M, where workers were allegedly observed kicking, beating, and dragging terrified sheep, leaving them with severe injuries and bleeding wounds. This raises serious concerns about H&M’s commitment to ethical sourcing and animal rights.
Further details from the investigation depict an alarming scene: sheep were apparently struck in the face with shearing equipment, beaten with wooden implements, and shorn so recklessly that many were left with bloody cuts. The footage even documented a dead lamb and another lamb seemingly suffering from a wound infested with maggots. Both NATIVA and the Responsible Wool Standard, the organizations that have certified the farm, appear to provide no real protection against such egregious acts of violence, highlighting the failings of the wool industry’s supposed standards of care.
The demand for immediate action could not be clearer. H&M must take a stand against animal cruelty by banning wool altogether. Continuing to rely on third-party certifications while reports of suffering persist is unacceptable. The fashion industry should not condone such brutal treatment of animals. H&M has already shown the capacity to adopt animal-free materials in previous collections; it is time to prioritize compassion over profit and end the needless suffering of sheep.
PETITION LETTER:
Dear CEO Ervér,
Recent investigations have uncovered deeply disturbing allegations regarding the treatment of sheep on a South African wool farm that supplies wool to your stores. Reports indicate that workers have been filmed kicking and beating these animals, as well as dragging them, resulting in severe injuries and bloodshed. This level of apparent cruelty raises significant ethical questions about H&M’s stance on animal welfare and your commitment to compassionate sourcing.
In the footage, sheep are apparently seen enduring horrific abuse, including being violently shorn in a manner that left them with painful lacerations. Such alleged actions not only reflect a blatant disregard for animal rights but also undermine the certifications that are intended to assure consumers of humane practices. It seems evident that no certification can justify the horrifying reality for these animals, who suffer immeasurably in the name of fashion.
H&M has previously demonstrated its ability to innovate with animal-free materials, and it is imperative that you take immediate action to ban wool from your collections. The fashion industry needs to shift towards cruelty-free alternatives that respect the lives and well-being of animals. We urge you to stop supporting a supply chain that allows such suffering and take a definitive stand against the wool industry.
Sincerely,
[Your Name Here]
Photo Credit:’ Pixabay
