Target: Megan Brumagim, Vice President of Upscale Brands and Chief Sustainability Officer, Choice Hotels International
Goal: Demand that Choice Hotels International reinstate their 100% cage-free egg commitment and implement a transparent plan to achieve this by 2025.
The alarming decision by Choice Hotels International to erase their commitment to sourcing 100% cage-free eggs, originally by 2025, has left nearly 459,300 hens in horrendous confinement, forcing them to live in abusive and inadequate conditions. This act, suggesting a blatant disregard for animal welfare, must not go unnoticed. The company’s lack of transparency and failure to provide a new roadmap for this promise is nothing short of a betrayal of ethical standards expected from a global hospitality leader. Activists and concerned consumers cannot stand idly by while this grave issue persists.
The outrage sparked by this inaction has ignited coordinated protests and campaigns demanding accountability. The #ChoiceHotelsChickensOut campaign has mobilized individuals across continents, leading to demonstrations outside Choice Hotels’ properties and corporate offices. Activists have been vocal, utilizing mobile billboards and social media to broadcast messages condemning the company’s decision to abandon its pledge, turning what should have been a silent policy change into a public reckoning that cannot be ignored. Outreach efforts from campaigners have been dismissed by company executives, reinforcing the urgent need for transparent dialogue and accountability.
It is critical for Choice Hotels International to recognize that their actions have consequences and that prioritizing revenue over ethical commitments is unacceptable. The company must restore their commitment to cage-free eggs, as this is essential not only for animal welfare but also for maintaining consumer trust and corporate integrity. Demand action now to ensure no more innocent lives are subjected to unnecessary suffering in the name of profit.
PETITION LETTER:
Dear VP Brumagim,
Recent reports indicate that Choice Hotels International has abandoned its commitment to sourcing 100% cage-free eggs, which has left an estimated 459,300 hens confined in inhumane conditions. This troubling decision represents a severe lapse in the ethical obligations that consumers expect from a reputable corporation. The lack of dialogue and transparency surrounding this issue raises serious concerns about the treatment of animals within your supply chain and the integrity of your brand.
The #ChoiceHotelsChickensOut campaign has mobilized global concern, with thousands of activists and consumers taking to the streets and social media to demand accountability for your company’s broken promises. It is unacceptable that executives reportedly declined to engage in meaningful discussions regarding this matter, further distancing the organization from the very consumers who support your brand. The collective voice of concerned citizens will not fade until action is taken to rectify this failing.
We urge you to take immediate steps to restore the commitment to cage-free eggs and provide a clear, transparent plan to achieve this goal. The public is watching, and it is vital that Choice Hotels International prioritize ethical practices and animal welfare over profit. To demonstrate true leadership, it is time to reinstate this promise and engage positively with the community advocating for animal rights.
Sincerely,
[Your Name Here]
Photo credit: Pixabay
