
Target: Barbara O’Brien, President and CEO, Dairy Management Inc.
Goal: Demand accountability for allegedly promoting deceptive and cruel practices in the dairy industry.
Recent investigations have revealed deeply troubling practices within the dairy industry, particularly those allegedly supported and promoted by Dairy Management Inc. (DMI). Disturbing footage from a New York dairy farm seemingly shows animals suffering from untreated, painful conditions and mother cows in anguish as their calves are forcibly taken away for profit. Such heart-wrenching circumstances appear to expose a glaring contradiction between DMI’s marketing and the unpleasant truths of dairy production.
Further, DMI’s marketing strategies allegedly obscure critical information about the standard practices in the dairy industry. These include the routine separation of mothers from their calves, painful mutilations such as dehorning, and the callous slaughter of cows deemed unprofitable. By misrepresenting these brutal realities as wholesome practices, it is alleged that DMI perpetuates a misleading narrative that not only damages consumer trust but also disregards the welfare of the animals involved.
It is essential that Dairy Management Inc. acknowledges these alarming practices in order to foster transparency and accountability in the industry. The demand for ethical treatment of animals and honest marketing is not just a plea for compassion; it is a requirement for integrity within the dairy industry. The time has come for DMI to halt its misleading advertising and to commit to true animal welfare.
PETITION LETTER:
Dear CEO O’Brien.,
The heart-wrenching revelations from a Mercy For Animals investigation into a New York dairy farm raise urgent ethical concerns regarding the practices that are allegedly supported by your organization. The footage apparently showing animals in excruciating pain and the sorrow of mother cows as they cry for their calves after forced separation starkly contrasts with the wholesome image your marketing promotes.
Animal advocates and compassionate consumers are increasingly aware of the grim truths behind dairy production. Practices such as mother-calf separation, unnecessary mutilations, and the slaughtering of unprofitable cows are not merely industry standards but raise significant ethical concerns that undermine the integrity of your messaging. DMI’s apparently misleading portrayal of these inhumane practices must cease immediately, to align your organization with truth and transparency.
We demand that Dairy Management Inc. acknowledge these cruel realities and stop the use of deceptive marketing tactics that disguise the routine abuse in dairy production. The call for accountability is not just about dairy but about the values we uphold regarding animal welfare and consumer honesty.
Sincerely,
[Your Name Here]
Photo credit: Pixabay

