Target: Michael J. McFall, CEO of Biggby Coffee
Goal: Eliminate the upcharge on plant-based milk to support animal welfare and promote sustainability.
The treatment of animals and the promotion of sustainability should be at the forefront of every company’s values. Reports highlight that Biggby Coffee, while commendably supporting Fort Wayne Animal Care & Control through its Coffee for Claws campaign, continues to impose an upcharge on plant-based milk. This practice undermines ethical consumer choices and contributes to a lack of inclusivity for those seeking healthier or more sustainable options. It is essential to recognize that the demand for plant-based alternatives is growing, driven by concerns for animal welfare, environmental impact, and health.
The current policy of charging customers extra for plant-based milk places financial barriers on those who want to make ethical choices. Many consumers, attempting to support animal welfare, are deterred by the additional cost, thereby limiting the accessibility of humane options. Mercy For Animals, a prominent advocate for animal welfare, has even pledged to match Biggby’s donations to Fort Wayne Animal Care & Control on the condition that this upcharge is eliminated, further underscoring the urgency of this issue. The ethical implications of continuing this practice are glaring, and a change could reflect a genuine commitment to animal rights and sustainability.
The demand to eliminate the upcharge on plant-based milk is not just a call for change; it is a necessary step toward creating a more compassionate and inclusive environment for all consumers. Biggby Coffee’s leadership can set a powerful example within the industry by adopting this policy change, thus encouraging a broader shift in how companies approach animal welfare and environmental sustainability.
PETITION LETTER:
Dear CEO McFall,
The issue of accessibility to plant-based options is becoming critical as consumers increasingly seek ethical, humane, and sustainable choices. Reports indicate that Biggby Coffee currently imposes an upcharge on plant-based milk, which significantly affects customers who wish to make responsible dietary decisions. This practice challenges the values of inclusivity and compassion that your company has otherwise demonstrated through its commendable support of Fort Wayne Animal Care & Control.
By continuing to charge extra for plant-based milk, Biggby Coffee potentially alienates those committed to animal welfare and sustainability. Mercy For Animals has recognized your support and pledged to match donations if this upcharge is removed, highlighting the importance of this issue. Altering this policy not only aligns with ethical consumer preferences but also reinforces Biggby’s image as a leader in community compassion.
We urge you to take this opportunity to show true commitment to animal welfare by eliminating the upcharge on plant-based milk. Leading this change would set a positive precedent for the industry and inspire countless consumers to choose more ethical options without financial barriers.
Sincerely,
[Your Name Here]
Photo credit: Pixabay
