Support a More Realistic Barbie


Target: Mattel CEO Bryan G. Stockton

Goal: Support the creation of a more realistic and healthy Barbie

Recently, artist Nickolay Lamm has once more brought attention to the traditional design of Barbie. He’s questioning whether it’s healthy for a girl’s sense of self-image to have her childhood filled with dolls that portray an impossible, “perfect” figure. Research has shown the issues with Barbie’s figure before, and now Lamm has returned the limelight by creating a “normal” Barbie. Sign this petition is support of making Barbies in all sizes, shapes, and colors.

Barbie’s current dimensions would make it impossible for her to walk if she were life size. Her neck is twice as long and 6 inches thinner than the average American woman. Her 3.5-inch wrist and 6-inch ankles would make it highly improbable she could lift anything heavy. Her 16-inch waist would only contain half of a liver and a few inches of intestine. Why is Barbie, a doll that literally could not support herself without crawling on all fours, being sold every three seconds around the world?

Lamm’s project highlights these inaccuracies and he created a doll sample based on the average 19-year-old American woman. He urges the public to embrace the ideal that normal is beautiful. Given the opportunity, it seems likely that many consumers would be interested in purchasing dolls for their loved ones that represent women as they truly are.

Sign this petition to support the creation of Barbies portraying women of every size, shape, and color. It is time to give our children the image of real women to encourage healthy senses of self-image, instead of bombarding them with just one more impossibly absurd beauty standard. Normal is beautiful indeed.


Dear CEO Stockon,

I have recently read about Nickolay Lamm’s project of designing a Barbie based on the average 19-year-old American woman. His focus is on the idea that normal is beautiful, and that if given the opportunity, the consumer would embrace purchasing Barbies of all designs.

As I’m sure you are aware, if Barbie were a real life woman, she would have to walk on all fours because she couldn’t support her own weight. She would also only be contain half a liver and a mere few inches of intestine. Isnt it time to evolve Barbie’s look from an impossible, absurd beauty standard to a more normal woman representing the millions of incredible women around the world?

I would like to see Barbies of all sizes, shapes, and colors, and would gladly purchase them for the children in my life.


[Your Name Here]

Photo Credit: Ricardo Peralta Solis

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