Stop Coke’s Anti-Tap Water Campaign


Target: Muhtar Kent, Chairman of the Board and Chief Executive Officer of the Coca-Cola Company

Goal: End Coca-Cola’s anti-tap water ad campaign, and give consumer access to healthy, affordable tap water

Water is essential for human life. Your body is more than half water, and failing to drink a sufficient amount each day can lead to a wide range of health issues. But for the Coca-Cola Company, water is merely competition. Since 2010 the company has pushed a secretive nationwide campaign it calls “Cap the Tap,” urging restaurants and servers to refrain from offering tap water at all. The campaign offers tips on how to “convert requests for tap water into orders for revenue-generating beverages,” namely Coca-Cola products like diet soft drinks and Honest Tea iced tea.

The Cap the Tap campaign is a bad deal for the environment, your wallet, and your health. The Container Recycling Institute estimates that more than 34 billion bottled water containers hit the landfill each and every year. People spend between 240 and 10,000 times more per gallon for bottled versus tap water. Coca-Cola’s DASANI brand of bottled water even comes with added ingredients linked to high blood pressure.

In a nation fraught with epidemic-scale obesity and high blood pressure issues, shrinking wallets and growing landfills, there are many reasons to reject this anti-tap water crusade. Take a stand and demand that the Coca-Cola Company end its secretive Cap the Tap campaign immediately.


Dear Muhtar Kent, Chairman of the Board and Chief Executive Officer of the Coca-Cola Company,

Word is out about the Coca-Cola Company’s “Cap the Tap” campaign, and like many consumers I am deeply disturbed by its goals. Tap water is an inexpensive and health-conscious beverage many patrons expect to be offered when they dine out; but your company would like to see this practice ended, despite the effect on wallets, waistlines and landfills.

Coca-Cola claims a dedication to corporate social responsibility, and even to the “management of the world’s precious water resources.” How can this be reconciled with your Cap the Tap program, which urges restaurants not to offer tap water to patrons and instead steer them towards your products?

Diet sodas, iced tea, and bottled water “supplemented” with salt are no substitute for the real thing. Every human being needs water to survive. Consumers are increasingly concerned with corporate accountability, and your choice to subvert them in this way will no doubt do your brand more harm than good. Put a stop to your Cap the Tap campaign, without delay.


[Your Name Here]

Photo credit: Marcus Quigmire via Flickr

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