Target: Alden Booth, Founder of the People’s Pint
Goal: Encourage restaurants and other similar establishments to incentivize their patrons to seek healthy and environmentally friendly forms of transportation.
The Peoples’ Pint is an independent brewery in Greenfield, Massachusetts. It is very community-oriented, which led it to start its “Bike to Live” program in 2003. The program is based on an honors system in which patrons log how many miles they bike to the brewery (as opposed to driving) in exchange for gift cards. Since starting, the Peoples’ Pint has given away over $5,000 worth of gift cards and has incentivized its patrons to bike, rather than drive, over 63,000 miles. Sign this petition to encourage more restaurants and similar establishments to adopt programs that reward patrons for participating in sustainable practices.
The Bike to Live program is inspiring on a number of levels. It promotes a healthier lifestyle, and is also highly beneficial to the environment. If assuming that the patrons who biked to the Peoples’ Pint instead of driving their cars would have consumed gas at 30 miles per gallon, with two people per car, the benefits are substantial. Doing the math, over 1,000 gallons worth of gasoline were saved.
If more establishments adopted programs like the one that People’s Pint offers, consumers could make a big difference. Signing this petition shows support for People’s Pint and demonstrates the need for more establishments to follow its socially conscious lead.
Dear Mr. Alden Booth, Founder of the People’s Pint,
As a small business owner, you are likely well attuned to the power that each and every consumer possesses. Their preferences determine whether businesses wither or thrive, and can also impact whether the environment will continue to suffer with consumer demands, or recover through sustainable preferences. Your business has not only won the preferences of many consumers, but is now also empowering them to make a difference in their environment. Your business model is an admirable one, and hopefully will be replicated by other establishments.
The Bike to Live program is inspiring because it gives back not only to the consumers, but also to the environment. The grains that are used in your beers are harvested from a land that is beginning to feel the effects of the human footprint. By encouraging your patrons to take better care of not only themselves – but also the Earth – it creates a sense of wholeness. You give to your patrons, your patrons give to the land, and the land in turn produces the raw materials for your brewery. Please continue to develop and grow your Bike to Live program, given its positive effects.
[Your Name Here]
Photo credit: Derrick Diemont via Flickr