Target: Jeffrey J. O’Neill, President of Einstein Noah Restaurant Group, Inc.
Goal: Allow employees of Einstein Bros. Bagel Co to accept tips for good service
Expecting to support satisfied and productive employees by only paying them minimum wage is a pipe dream. Allowing a minimum wage employee to accept tips helps the low pay dilemma, even if it doesn’t solve it. Tips ensure an employee is making more than minimum wage, without the need for a company to pay out of its own pocket. Einstein Bros. Bagel Co pays its employees minimum wage, but does not allow them tips. This needs to change.
Einstein Bros. Bagel Co is a Fast Casual restaurant chain that serves breakfast and lunch, consisting of bagels, sandwiches and espresso drinks. Its employees are paid minimum wage with unsubstantial raise opportunities, and are expected to work quickly and efficiently while giving excellent customer service. While many specialty sandwich shops do not typically accept tips, Einstein Bros. Bagel Co is an exception due to its personalized customer service demand and its addition of espresso culture. Coffee is a tip-friendly industry, especially espresso preparation. Most customers are accustomed to tipping for a well made latte, and are surprised that this trendy bagel company does not accept the extra tip.
Tell the president of Einstein Noah Restaurant Group, which owns Einstein Bros. Bagel Co, to allow employees to accept tips by putting a tip jar in every shop. Until the company pays more than minimum wage, this is the least it can do to help its employees.
Dear Mr. O’Neill,
I am writing to you out of concern for all employees at Einstein Bros. Bagel Co bagel shops. It is my understanding that employees at these shops receive minimum wage compensation for their hard work, and are not allotted tips. I do not believe that minimum wage is a fair living wage without another form of monetary compensation, such as tips.
Customers within the coffee industry are accustomed to having the option to tip for a well-made latte, because most baristas make minimum wage. Your restaurants serve espresso drinks along with sandwiches, but your baristas are not allowed to accept tips. The baristas at Einstein Bros. Bagel Co are expected to create quality espresso drinks as well as sandwiches; these duties are beyond normal barista duties, and therefore merit tips. Tips are a customer’s way of saying that they are satisfied with the service they received; customers do not have to tip, but many want to show their appreciation this way.
On review sites of your company, many patrons of Einstein Bros. Bagel Co shops have expressed confusion about the lack of a tip jar in shops, and wish to tip the employees. The employees of this company deserve minimum wage plus tips. Please consider implementing this system, or otherwise raise the pay of your employees.
[Your Name Here]
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