Commend Fashion Chain for Ensuring Humanely Sourced Angora


Target: Karl-Johan Persson, CEO of H&M

Goal: Applaud the boycott and investigation of angora suppliers suspected of cruelty

Recently, Sweden-based fashion chain H&M has revealed that they will be halting all production of clothing containing angora after evidence surfaced of animal cruelty at their suppliers. Though likely a temporary precautionary measure, the angora hiatus will continue until the company ensures that the supplier is keeping their animals in a humane and compassionate environment.

Angora wool is made from the fur of long-haired angora rabbits, and is a popular lining for higher-end clothing. Currently, 90% of the world’s angora comes from China, where animal protection laws are practically non-existent. This means that the vast majority of angora is inhumanely-sourced, coming from mistreated and abused animals.

Rabbits raised for the angora trade are often kept in individual cages, despite their social tendencies. The majority are poorly fed, their food soaked in oils and additives to improve the look of their fur. Rabbits in angora farms lack proper medical attention, oftentimes having open wounds or untreated infections.

To harvest the fur, some farms tie the rabbits front and back legs while ripping their fur from their skin. When this method is used, the rabbits emit high-pitched yelps of pain until the process is over. Other farms tie the rabbits upside down by their feet and quickly shear the fur away with a razor, as close to the skin as possible. Both methods yield rashes and sores on the skin, while the latter results in exposed areas of raw flesh.

Rabbits are intelligent, social, and loving creatures, but the cruel angora industry subjects them to a lifetime of torturous conditions. Thank H&M for boycotting and investigating their suppliers to ensure the appropriate keeping and humane treatment of their animals.


Dear Karl-Johan Persson, CEO of H&M,

H&M announced that it will no longer be producing garments containing angora until an investigation has been completed into conditions of fur-suppliers. Recent evidence has surfaced of cruelty in Chinese angora farms, where 90% of the world supply is produced.

Farm-raised angora rabbits are often kept in small, individual cages, deprived of the social behavior they are known for. Every three months, the rabbits have the fur torn from their skin, resulting in extreme pain demonstrated by high-pitched shrieks. Other farms tie up their hind  legs with ropes in order to keep them in place as they are quickly and carelessly shaved. Both methods result in pain and injury for the rabbits involved, and the vast majority of angora is harvested in one of these manners.

By investigating its suppliers, H&M has demonstrated compassion and has also shown an example of being a socially-conscious company. Thank you for your actions to ensure humanely-sourced angora fur.


[Your Name Here]

Photo Credit: Norvy via WikiMedia Commons

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