Target: Gap, Incorporated
Goal: Thank Gap, Inc. for addressing racist vandalism on their new advertisements
Gap, Inc. has recently launched a new advertisement featuring a Sikh model, actor, and designer named Waris Ahluwalia. The advertisement has Ahluwalia posing next to a female model with a turban and GAP jacket and on the bottom the ad reads “Make Love”. A senior editor at the Islamic Monthly was riding the subway when he saw one of the advertisements defaced with racial slurs. The “Make Love” caption was changed to “Make Bombs,” and words were scribbled next to the poster saying “Please stop driving taxis”.
The editor said he wanted to share the picture with the world in order to show “how people viewed brown people” today. Gap, Inc. was quick to respond to the post that the editor shared. Gap demanded to know exactly which subway station had the racist comments. Shortly after, they proceeded to change their twitter background to the advertising poster with Ahluwalia. They were able to get many positive responses from Muslims and Sikhs all around the world.
Gap, Inc. should be commended not only for actively seeking to diversify its models (something that is not seen frequently in the American clothing industry), but also for taking a stand against the racist reaction to its campaign. Sign this petition to thank Gap for showing that racism is wrong and for acting so quickly in response to the racist vandalism.
Dear Gap Inc.,
Your company has recently made a very positive impact on American society. Your newest advertisement features Sikh actor and designer Waris Ahluwalia, and the photo shows culture and fashion colliding in a way that has rarely been seen before. When it was brought to your attention that one of the posters had been vandalized with racial slurs and hate words, you were very quick to act upon it.
Everybody commends you for the steps you are taking against racism in the fashion world. This whole story has proved that the fashion world has taken the first step toward change and is willing to show more people from all walks of life. South Asians and Muslims have been racially attacked for years in America, but this advertisement broke down that barrier and advertised them without any type of racial tags or descriptions. The advertisement will surely make an even bigger impact as time goes by, and your company’s response to the racist vandalism was especially meaningful. Thank you for being one of the companies to break down the social gap.
[Your Name Here]
Photo Credit: User: TonyTheTiger via Wikimedia Commons