Target: Wendy Etter, Director of Brand Development at Union Wine Company
Goal: Support winery’s efforts to reduce the packaging used for shipping wines by using cans for the wine instead of bottles
Union Wine Company is an Oregon-based winery that is dedicated to crafting wine that is high in quality, affordable, sustainable, and accessible to the general public. In order to accomplish these goals, Union Wine Company is now releasing Pinot Noir (a red wine) and Pinot Gris (a white wine) in can form. Sign this petition to encourage Union Wine Company’s decision to use cans as a means of packaging its wines.
For Union Wine Company, using cans cuts packaging down by 40%, thereby reducing the resources that are used on materials that would simply be thrown away. Additionally, the use of cans saves Union Wine Company money, allowing them to create more affordable wines for consumers. Union Wine Company’s use of cans has been greeted with mixed reviews. The canned wines were a huge hit at the February 2013 Portland Food and Wine Festival, but have been the subject of criticism by other commentators. However, the negative feedback was based mostly on the appearance of the canned wine; the quality of the wine is still excellent.
Sustainability of products and the protection of our environment are more important than the appearance of any product. Sign the petition below to thank Union Wine Company for their dedication to sustainability, and for their willingness to take chances in order to make a difference.
Dear Ms. Etter, Director of Brand Development at Union Wine Company,
While using cans for packaging wine is non-traditional, it is also an effective way of preserving the environment and making wine more affordable. While some critics may judge wine packaged in cans as running counter to the sophisticated image of wine, such assumptions are misplaced and blown out of proportion. The image of wine is important to the extent it affects whether or not the consumer is willing to drink it. In this case, that is not at issue; the wine crafted by Union Wine Company has proven to be popular regardless of the fact that is packaged in cans.
Critics who frown upon the packaging likely have not considered the larger implications of Union Wine Company’s decision. In light of the fact that cans reduce the materials wasted on packaging, it is worth having a different aesthetic. In addition to reducing wasted packaging materials, cans tend to prevent wasted wine. When wine is packaged in cans, versus bottles, there is no risk of having a corked wine. Using cans over glass bottles is also safer for consumers. At festivals, wine bottles are more likely to break and shatter, causing injuries every year. Cans reduce this risk significantly. Please continue to safeguard the environment and consumers by using your innovative packaging.
[Your Name Here]
Photo Credit: Bela Hausmann via Flickr