Target: Debbie Sterling, Founder and CEO of GoldieBlox
Goal: Celebrate video showcasing efforts to close gender gap in the field of engineering
Only eighteen percent of the computer science degrees earned in 2010 were earned by women, in stark contrast to thirty-seven percent in 1985. However, a new company called GoldieBlox is aiming to change that with engineering toys for girls, showcased in a video that recently went viral. With the video spreading fast, CEO and Founder Debbie Sterling is off to a great start in her mission to close the gender gap.
While the engineering field continues to grow rapidly, mostly men fill the open positions due to the lack of female-earned engineering degrees. This indicates a lack of interest shown by women to engage in engineering-related fields, a problem that many analysts agree begins in childhood when parents and teachers do not encourage girls to pursue them. Instead of receiving building blocks and science kits, girls are too often given princess dolls and tea sets, perpetuating gender stereotypes.
Encouraging girls to become engineers, GoldieBlox sells both toys and books in its construction kits. Each set builds essential skills such as spatial reasoning, problem solving, and general engineering skills. They are also versatile in that girls can build limitless designs in addition to the 16 ideas included, allowing them to be creative and think of new concepts. A great motivator for girls, the video shows how fun building can be as an alternative to make-believe with an elaborate Rube Goldberg machine.
GoldieBlox is creating a cultural shift by designing engineering toys geared for girls. The viral video is spreading the word that more future engineering jobs will be occupied by women when we give girls an alternative to dolls. Celebrate this video and its message to encourage girls to become engineers.
Dear Ms. Sterling,
Your recent video about GoldieBlox toys has gone viral, spreading the message that girls too can build machines and use engineering skills. The video is ingenious in the way it shows how fun building machines can be instead of playing with dolls.
While the video is a great way to get the word out, the very basis of GoldieBlox will start a cultural shift by introducing engineering skills to girls at a young age. The result will be more female engineers in the future, thus closing the gender gap and redefining the stereotype that math and science are more geared for the male mind. We celebrate the message of GoldieBlox and the video that showcases it.
[Your Name Here]
Photo credit: Paul Watson via Flickr