Condemn Companies for Inhumane Treatment of Animals


Target: Deckers and UGG knock-off companies

Goal: Condemn companies for treating sheep and other animals inhumanely

UGGs have been popular ever since Pamela Anderson first started wearing them in Baywatch. However, neither Anderson nor many of UGGs consumers knew the truth behind the boots. Most consumers still don’t know the ugly truth behind UGGs’ treatment of the sheep that provide their wool.

Anderson said she thought that the wool on the inside of the boots was attached to a synthetic backing, but it is actually attached to sheepskin. “I thought they were shaved kindly,” she wrote. “People like to tell me all the time that I started that trend – yikes!” The sheep that provide their wool for UGGs are mostly Merino sheep. Every year, millions of sheep are castrated, have part of their tails cut off (some even have their horns hot-branded), and then have their throats slit for their skin. UGG boots are made of this skin.

However, even buying knock-off UGGs isn’t the answer. Chinese companies often use Raccoon dog fur instead of sheepskin. Farmed in horrific conditions in China, the raccoon dog is a species related to the domestic dog. Animal rights activists recently released video showing sickening scenes of them being skinned alive on a Chinese fur farm. There is no ban on this type of fur in Britain, meaning that many unsuspecting Brits may be buying this type of cruelty.

These companies’ terrible practices are unacceptable. Condemn UGG and their knock-offs for being unthinkably cruel to animals.


Dear Deckers,

Making your popular UGG boots with sheepskin is unacceptable. Using wool, without harming the sheep, would be perfectly acceptable, but killing millions of sheep for their skin is very clearly cruelty to animals. Not only this, but your boots inspire knock-offs that use the fur of the Raccoon dog. Animal cruelty for the sake of fashion is never acceptable, and needs to change.

Please consider changing your boots to use only the wool of the sheep. Using sheepskin as well as wool is cruel and unacceptable. Fashion should not cause animals to suffer.


[Your Name Here]

Photo credit: Charles Esson via Wikimedia Commons

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  1. ginger neimo says:

    Don”t worry pammie- noone blaming you for anything.In life we soon learn that not all humans are kind to animals.

  2. Helene Beck says:

    I wrote to UGG regarding this matter, and they responded:
    “Dear Helene

    Thank you for contacting UGG Australia Customer Services.

    Please read the below information, as we do NOT condone animal Cruelty, and we do not kill the sheep for their skin or fur.

    Thank you for your comment/question. UGG Australia has a comprehensive Ethical Supply Chain program and a Supplier Code of Conduct, which governs our materials sourcing and factories. You can find it here:

    Ethical Supply Chain:

    Supplier Code of Conduct:

    We also list our factories and key suppliers in an effort to be fully transparent to our consumers. You can find that information here:

    Sheepskin First Level Response:

    Sheepskin, like leather, is a by-product of the meat industry. To learn more about our Supplier Code of Conduct and our Ethical Supply Chain program visit

    Sheepskin Second Level Response:

    UGG Australia does not own or raise sheep. We have a comprehensiveEthical Supply Chain program, which you can find here: Deckers monitors our factory partners’ adherence to the Code of Conduct on a regular basis, and has in place a firm audit and mediation policy on suppliers covering materials, environmental and workers’ rights impacts.

    General comments

    Sheepskin, like leather, is a by-product of the meat industry. To learn more about our Supplier Code of Conduct and our Ethical Supply Chain program visit

    Raccoon Dog Fur

    Authentic UGG Australia footwear does not use raccoon dog fur. To learn more about our anti-counterfeit efforts visit


    Our brand, UGG Australia doesn’t support the practice of mulesing. You can read more about our practices at

    If you have any further questions or concerns, please feel free to contact us on 0808 234 0990 or via email Monday to Friday 8am to 6pm.

    Best regards,

    UGG Australia Footwear
    Online customer Service Representative
    Deckers Europe”

  3. Not signing this, since the whole wool industry is ALSO horrifically cruel. Also, don’t forget where LAMBS (babies) come from, for people to indifferently eat. You can’t mindlessly support ONE part of an animal industry, no matter how ‘benign’ it may seem (i.e. even with better “welfare” practices in place) without indirectly supporting ALL facets of it.

    Just buy clothes that use synthetic materials, if you really want to help free animals from direct cruelty.

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