Change Black Friday to Black Saturday

Buy More Stuff, Black Friday 2008

Target: President Barack Obama

Goal: Allow retail workers to spend time with family on Thanksgiving, by banning massive promotional sales until the Saturday after the holiday.

Because the popularity of Black Friday has increased over the years, major retail stores are responding to consumer demand by opening shop earlier and earlier. Now, workers across the country are being forced to miss out on Thanksgiving with family in order to cater to the demands of shopaholics. This is not necessarily the fault of major retail companies, though they continuously take the brunt of societal anger over low pay and unfair hours. It is time for a change that benefits workers and meets the needs of store and consumer demand as well. Urge President Barack Obama to ban major retail stores from starting Black Friday sales until the Saturday following Thanksgiving. This will allow retail workers to spend time with family during the holiday.

Many factors contribute to a retail store worker being forced to go to work on Thanksgiving, but ultimately the fact that sales occur on the following Friday, and even late Thursday, is the main problem. The issue would be solved if society decided to stop shopping at midnight on Friday, but they won’t. The problem would also be solved if stores decided to push back opening hours, but they don’t.

Providing a buffer day between Thanksgiving and Black Friday will mean workers will not be forced to work on Thanksgiving, because there will be no consumer demand to push sales up through that date. It wouldn’t be allowed.

Ultimately, stores would not be negatively affected, and nothing about the commercial aspect of Black Friday would change. The only difference would be for the millions of retail workers who are now forced to work on a national holiday because the phenomena of Black Friday occurs too close to Thursday celebrations.

Retail stores would still be able to compete through sale prices and store openings on Saturday – they could even choose to pull their workers in at ungodly hours of the morning to prepare the store for colossal sales, as they have been doing for years. But with a buffer Friday where no colossal sales could take place, their workers would come in on Friday night, not the hours they would normally spend with family on Thursday.

For years, Americans have complained about Black Friday, but still celebrated it with pride. Wouldn’t it be best if we could still shop, still compete in the market, and still spend time with family on a national holiday? Changing Black Friday to Black Saturday could do just that. Urge President Barack Obama to ban Black Friday promotional sales and activity until the Saturday following Thanksgiving, and allow retail workers their much deserved time with family.


Dear President Barack Obama,

Retail stores are opening earlier and earlier the day after Thanksgiving, to comply with consumer demand. Today, stores open so early that retail workers are forced to give up time with family on this holiday to prepare for early morning Black Fridays. This could be prevented if shoppers refused to go out, or if stores refused to compete with each other, but both these alternatives are unrealistic. Markets should be allowed to compete by adjusting hours and prices – but they should not pull families apart in the process. Therefore, I urge you to ban stores from massive Black Friday sales until the Saturday following Thanksgiving.

If stores are not permitted to compete with each other on Black Friday, prompting them to pull in their employees to prep the store on Thanksgiving, it will mean retail workers can stay at home and enjoy time with family. Stores will still be able to compete and sell on Saturday following the holiday, and shoppers will be able to celebrate Black Friday without ruining Thanksgiving for their fellow American workers. Please change Black Friday to Black Saturday, and allow both Thanksgiving and the phenomena of mass consumerism to persist on separate occasions.


[Your Name Here]

Photo Credit: Michael Holden via Flickr

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