Target: Adnen and Lenora Marouani, owners of Barsha Wines and Spirits
Goal: Encourage small businesses to engage with their community by running programs which benefit those in need.
Small businesses that reach out to help their communities can make a significant difference. For example, Barsha Wines and Spirits, a wine tasting room in the greater Los Angeles area, has an arrangement that benefits six not-for-profit organizations that are trying to improve the world we live in. These organizations range from the local environmental group “Tree Musketeers,” to “Little Ripples,” an organization dedicated to providing preschool education to refugees in Darfur. While Barsha’s partner organizations have a diverse range of purposes, what they have in common is a firm desire and a clear vision for creating a better place to live. This petition supports Barsha’s efforts and encourages other small businesses to adopt similar practices.
Barsha helps its six partner organizations by giving a portion of its sales to them. When a large party visits Barsha to do a wine tasting, they have the option of choosing one of Barsha’s six partner organizations to donate a percentage of their proceeds to. This program directly assists the organizations by helping them raise funds. In addition, Barsha is able to help its local community become more aware of those in need and how to help them. Although it can be easy to forget about the difficulties that others face, Barsha gently raises awareness about this fact while also giving its visitors the option to do something about it.
Dear Adnen and Lenora Marouani, owners of Barsha Wines and Spirits ,
The word “community” means different things to different people. To some, it means their immediate community: their circle of friends, the school that their children attend, and their immediately surrounding neighborhood. However, it is evident that to you, “community” means something more. It refers to the entire world, on a larger scale. Not simply to the children you see on a daily basis, but also to children who are largely invisible. Your sense of community extends to refugees, the environment, and those suffering illnesses.
While your vision is unique and rare, the fact that you are sharing it with Barsha’s visitors means it has the potential to spread and affect other people. By integrating your business with a socially conscious purpose, other businesses can be encouraged to follow suit and adopt similar practices. The difference that your program is making can be measured both by the fundraising it will accomplish, as well as the ideological shift that it can help to foster.
[Your Name Here]
Photo Credit: SweetCaroline via Flickr