Condemn Clothing Brand for Size Discrimination


Target: Lululemon Chief Executive Officer, founder Chip Wilson

Goal: Demand that Chip Wilson apologize for offensive comments and target the brands’ clothing to people of all shapes

The popular athletic clothing company Lululemon is facing controversy after CEO Chip WIlson suggested that the company’s clothing should not be worn by plus-sized women. He stated that “quite frankly, some women’s bodies just actually don’t work. … It’s about the rubbing through the thighs, how much pressure is there.”

His comments did not directly say that heavier women should not wear the pants, but his implications were hurtful. When asked if he thinks that overweight women should not wear his product he said “No, I think they can, I just think it’s how you use them.”

It is shocking to hear these statements from a company that creates athletic and workout clothing. In theory, Lululemon attempts to provide inspiration and motivation, but instead, these comments are directly putting down about 1/3 of potential customers. These comments were unnecessary and are a direct comment on our society’s internalization of lookism and size discrimination.

No matter what they wear, overweight women are constantly being criticized and victimized as not dressing appropriately, just because some people do not like seeing their bodies. The fact that these women cannot even wear exercise clothing without being criticized by the clothing maker is disgraceful and discouraging.

Chip Wilson should apologize and retract his offensive remarks. Instead of creating a critical and discriminatory environment, his stores should provide inspiration to all types of people.

Please sign the petition below to ensure that Lululemon CEO apologize for his comments and take steps to creating a more positive and accepting clothing company.


Dear Chip Wilson,

Your recent implications that overweight women should not be wearing Lululemon clothing were offensive and unnecessary. Women are constantly subject to body-image criticisms and should not be receiving these criticisms from makers of the clothing that they wear. The fact that overweight women cannot even feel comfortable in exercise clothing, which they where to exercise and maintain their health, is especially saddening. Any sort of fitness company should be motivating and encouraging, not discriminatory.

I think that you will find these actions to be nothing but damaging to your company. About one third of the population is overweight, so your offensive comments targeted about one third of your potential customers, plus others who will not wish to by clothing from a store with such a negative and discriminatory image.

We urge you to apologize for your statements, create a more positive image for your company, and make any attempts to rectify actions for all of those you offended.


[Your Name Here]

Photo Credit: Tiger Mask via Flickr

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