Target: Marcie Carson, Designer at Mixt Studio
Goal: Encourage the use of environmentally friendly recyclable bags
The use of recyclable bags for gifting wine is a practice that we should all support. For the most part, when people give wine, they use a paper gift bag – somewhat flimsy and easily damaged. While some people might “recycle” a paper wine gift bag by reusing it for another gift, such recycling has its limitations. Paper gift bags can only be reused once (or twice at best) before they become creased and damaged. Thus, paper gift bags are far from sustainable. Sign this petition to support the use of recyclable wine bags that provide an environmentally friendly alternative to paper wine gift bags.
Mixt Studio makes wine gift bags that deliberately encourage a culture of recycling. Each bag contains a “gifting log.” The gifting log allows givers to record who the gift is going to, and for what occasion. This touch makes every gift of wine a little more special. A family or circle of friends that often partakes in wine gifting can reflect back on past celebrations based on the recorded gift exchanges shown in the log. The log also motivates people to re-gift the gift bag instead of keeping it and allowing to collect the dust. Recyclable wine bags like these benefit both the environment as well as interpersonal relationships.
Small steps to protect the environment can make a huge difference. The use of reusable wine bags eliminates the need for disposable and wasteful paper bags, decreasing the wine’s carbon footprint. Sign the petition to support the creation of reusable and recyclable wine bags.
Dear Ms. Carson, Designer at Mixt Studio,
This letter wishes to support your business and commend it for creating recyclable materials. Given how much waste is generated in the world on a day-to-day basis, it is more essential now than ever before to encourage consumers to make use of recyclable materials. However, there is a limited selection of recyclable gifts bags available. While some people might give gifts in totes, or other more substantial bags that have a longer lifeline than paper gift bags, this is not yet the norm. The use of these types of bags do not necessarily encourage a culture of recycling.
A person who receives a gift in a reusable gift bag is likely to reuse it for other purposes, and perhaps not use it as a gift bag. This perpetuates the cycle in which consumers buy more gift bags instead of making an effort to reuse them. Your gift bags, however, are different. What sets them apart is the fact that they have a history log that allows givers to document the gift that they give. This is a beautiful touch that will hopefully foster more responsible consumerism. Thank you for your innovative creation that will change the expectations of gift giving and recycling.
[Your Name Here]
Photo credit: Mixt Studios