Target: Bryan G. Stockton, CEO of Mattel
Goal: Slam toy manufacturer for purposefully disproportionate Jennifer Lopez doll.
In an effort to boost its influence in the Latino market, Mattel, the largest toy manufacturer in the U.S. and creator of the legendary Barbie doll, has set out to create a collection of dolls that emulate the traditions and culture of Hispanic and Latino population.
Instead of taking a respectful approach, the company has been playing into cultural stereotypes. The first failure came when Mattel tried to create a ‘Dolls of the World’ collection where they released a ‘Mexico Barbie’ dressed in a ruffled pink frock accompanied by, none other than a passport and, of course, a Chihuahua.
But the manufacturer’s most recent distribution of a Jennifer Lopez doll is quickly becoming a source of controversy. Known for her curvaceous figure and beauty that transcends rigid European ideals, Lopez is shortchanged by Mattel’s efforts to ‘celebrate’ her with a purposely disproportionate and ‘typical looking’ doll. Her waif-like and unrealistic figure is nothing like the star’s signature body type, and the features are unimpressively commonplace. Ironically, in a recent video promoting the doll’s release, Lopez stated that she thinks ‘Barbie represents infinite possibilities.’ Mattel clearly doesn’t believe in that notion, as they continually market dolls that represent a narrow ideal of beauty.
Countless reports have been released of the damaging effects Barbie has had on the self-esteem of impressionable, young girls over the years, with a recent infographic by Rehabs.com revealing if Barbie was a real woman her neck would be twice as long and six inches thinner than the average woman’s neck, making it impossible for her to hold her own head up.
By signing this petition, you’ll tell Mattel that their Jennifer Lopez doll was a disgracefully unsuccessful attempt at honoring the Latina beauty, and that its unrealistic representations are damaging to young consumers.
Dear Bryan Stockton,
Your decision to appeal to the Hispanic community through dolls that perpetuate cultural stereotypes and misconceptions are not only ignorant but insensitive. The company’s recent creation of the Jennifer Lopez doll, which looks nothing like the international celebrity, is another example of Mattel’s narrow-minded views on beauty.
Jennifer Lopez is, without question, known for her curvaceous figure and non-European attributes, but you’ve scaled down her figure and given her a ‘typical look’ which doesn’t do her justice and is a lame attempt at trying to celebrate her.
Because of Barbie’s disproportion, women have gone to great lengths trying to emulate the doll’s looks. This has resulted in damaging effects to self-confidence and extremely low self-esteem among consumers who have been led to believe that Barbie is the standard. But when your company attempts to go outside of the box, your efforts are poor, at best. I urge you to think of the global impact that your dolls have, and to reconsider making a positive impact on the lives of women and girls that look up to your product. To put it bluntly, the Jennifer Lopez doll is an absolute fail.
[Your Name Here]
Photo Credit: Mattel