Applaud Eye-Opening Advertisement About Sexism


Target: U.N. Women

Goal: Applaud group for creating a compelling advertisement that helps people realize the prevalence of sexism around the world.

A recent advertisement by the U.N. Women, a United Nations group focused on gender equality and women’s empowerment, shows how relevant sexism remains around the world. The article shows various Google searches such as “women shouldn’t”, “women need to”, “women cannot”, and “women should” with the list of suggested searches below each search item. The results all betrayed sexist, old fashioned assumptions which are apparently still held by many people. Though U.N. Women has many initiatives and programs that contribute to the cause of women’s rights and equality, this advertisement is the first in a while to create such a strong public reaction.

The advertisement campaign was effective because it showed, in a very simple everyday manner, that sexism is occurring and even common in our world. The fact that those statements were the most-searched ideas about women is appalling and should be eye opening to the entire world. Many people think that sexism and gender inequality is no longer an issue because women have come a long way in the world, but very few realize just how prevalent sexism still is today. This advertisement did a great job of effectively highlighting this issue, and the U.N. Women should be commended for their work.

Please sign the petition below to commend the U.N Women for their efforts to raise awareness of the gender inequality that still occurs around the world.

Dear U.N Women,

Your recent advertisement about the prevalence of sexism around the world, using Google searches to illustrate the point, has opened the eyes of many people. We would like to thank you for your efforts to raise awareness.

It is appalling that these are actually common Google searches, and your portrayal of them is exactly what was needed to show the world that gender equality is still a big issue. Many people think that because women have come such a long way in gaining equality, that gender equality is no longer an issue. They are blind to the fact that there are still sexist stereotypes constantly being held against women.

Thank you again for your efforts to create awareness in society about gender equality, and we encourage you to keep making similar efforts towards achieving equality.


[Your Name Here]

Photo Credit: saxarocks Flickr page

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