Target: Director of Standford’s Institute of Design
Goal: Inspire more user-friendly medical product designs
Stanford’s Institute of Design – otherwise known as Stanford’s “d.school,” holds human values as the focal point of its education. In designing products, d.school students prioritize the well-being of the people who will use them. A remarkable example is Doug Dietz’s redesign of the MRI machine. Doug Dietz originally designed MRI machines to help people, only to discover that they terrified children. After watching one little girl begin crying from fear of an MRI machine, necessitating anesthesia for the simple procedure, he decided to make a change.
Dietz, recognizing the fear that his MRI design caused children, attended d.school’s Executive Education program, where he was inspired to create MRI designs that would be more child-friendly. One of his several designs is a pirate-themed MRI machine. Along with this machine, doctors were given a script to read to children undergoing MRIs, telling them that they would be captains entering a “ship.” Viewing the MRI process as an adventure, rather than a scary procedure, eases the stress of many children and eliminates the need for anesthetics.
The world needs more designs like the one created by Dietz. Stanford’s d.school can help to inspire these designs.
Dear Administration of Stanford’s d.school:
In a world that often values dollar signs over quality of life, it is inspiring to encounter the work that d.school is carrying out. This petition supports the work that you are carrying out and encourages more support to be given towards your cause. The hope is that this petition can cause more companies to look towards d.school for inspiration as to how to make their products and services more humane.
The MRI machine that Doug Dietz redesigned is a quintessential example of the type of the type of work that our world needs more of. The simple idea to make MRI machines more of a fun experience, rather than a scary one, directly reduces the need for anesthetics, benefitting both the physical health and emotional well being of children. Hopefully, more executives will feel motivated to participate in the Executive Education program in order to bring more types of these designs to fruition.
[Your Name Here]
photo credit: slate design