Target: John Mackey, CEO of Whole Foods Market
Goal: Introduce advertisement and participation in meat free days every Monday.
‘Meatless Mondays’ are becoming more popular each year. From families to schools, many individuals are paying better attention to what they eat, and vow to go one day a week without eating meat. Urge America’s number one certified organic grocer, Whole Foods Market, to advocate ‘Meatless Mondays’ in its stores nationwide.
Consuming large amounts of meat is detrimental to the environment and people’s health. If every person in America vowed to not eat meat every Monday, it would mean the equivalent of saving 70 million gallons of gas. One day a week without meat would cause people to think about what they consume, and encourage people to develop more healthy eating habits the rest of the week. Education is key in promoting change; people do not generally like being told what to do, but when something is suggested and backed up with facts, people listen. If a grocer that an individual trusts suggests, and provides resources for, a meatless Monday, that individual is likely to heed the advice.
Whole Foods Market is one of America’s most successful organic grocer corporations. If every Whole Foods Market in the nation had literature, signage, samples, and featured meals that were vegetarian every Monday, there would likely be a surge of people more interested in their health and developing plant based diets. Encourage Whole Foods Market’s CEO John Mackey to establish ‘Meatless Mondays’ nationwide.
Dear Mr. Mackey,
The movement for ‘Meatless Mondays’ is sweeping the nation, affecting individuals, families and even schools. This phenomenon encourages people to think about what they eat not only on Mondays, but every day of the week. This in turn leads to healthier people and a healthier environment.
Statistics show that if every person in America vowed to not eat meat only one day a week for a year, it would be equivalent to not driving 91 billion miles. Not to mention the positive impact less meat would have on an individual’s health; the alternative selections every Monday would help many people lose weight, lower their cholesterol, and live longer lives because they would be less susceptible to disease and other ailments. Many people are very interested in helping their health and the environment, though they do not know where to start.
If America’s number one organic grocer, Whole Foods Market, were to advocate weekly for ‘Meatless Mondays’, the response would likely be very positive. Many people trust that Whole Foods Market will encourage healthier lifestyles. By sampling vegetarian dishes, featuring vegetarian entrees, providing literature and advertising via signage, Whole Foods Market could introduce healthy lifestyle changes to numerous individuals.
Please consider advocating for ‘Meatless Mondays’ in your stores nationwide. The results will be very beneficial to the health of people and the planet.
[Your Name Here]
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