Target: Michalis Gkontas, Greek entrepreneur
Goal: Praise entrepreneur for making home cooking a viable business model in Greece.
In a country where much of the population is struggling with a tough economy, business student Gkontas has managed to turn the Internet into a marketplace for home cooking. Building on a true-and-tried model of peer-to-peer sales already implemented on sites such as Ebay and Airbnb, his website Cookisto has given Greeks who cook for their families a chance to sell extra portions of their meals. The website is revolutionary in that it gives almost any home chef a trouble-free way to earn a regular income from an activity they already do.
Now many Greeks have a chance to get paid for their leftovers simply by listing them online. The customers benefit as much from the service as the cooks. Not only are they treated to a plethora of choices for their next meal — they get to choose from a variety of dishes and to sample variations from different chefs — but they also save money over getting takeout from restaurants. Ironically enough, the savings don’t mean a sacrifice in quality as the home-made dishes are likely to beat their restaurant counterparts in freshness and quality.
It was with this benefit in mind that the Greek business student, Michalis Gkontas, created the website in the first place. Nostalgic for comfort food he grew up on and tired of having to order takeout from fast-food joints, Michalis had the epiphany that students like himself could find a way to eat home-made meals by connecting online with cooks looking to earn some extra cash by selling them. He took the idea and ran with it, turning it into a project to fulfill his Master’s thesis. To say that his start-up was a sound investment that became profitable would be an understatement, as its success transcends the world of business. By attracting 12,000 participants, Cookisto is becoming a fixture of the Greek way of life and may have the same impact on Great Britain if its recent launch in the country proves to be successful.
In our modern culture, we have gotten used to a strict division of home and business. On the one hand, we have the humble housewife who cooks for her children, a modest role and perhaps even a maligned one in some circles. On the other hand, we have the much glorified entrepreneur who manages to monetize his cooking skills to turn himself into a financial success. The miracle of Cookisto is that it has managed to break that barrier between housewife and entrepreneur, miraculously turning a simple home cook into a businesswoman whose work in her own kitchen is lucrative.
Sign this petition to praise Michalis Gkontas for developing and executing a business concept that will hopefully become a large and indispensable part of our culture for years to come.
Dear Michalis Gkontas,
We are much indebted to the visionary quality of your imagination that led you down the path of founding Cookisto, a website that ushered in a revolution in the way people sell and consume food. Before home cooks had no convenient way to market their meals to consumers, and your website has changed all that.
All it takes to participate is opening an account and listing the portions of the meal available for sale. But those relatively simple actions deliver tremendous benefits. After the home cook has sold some meals at little extra effort, he or she garners positive reviews and builds up a network of regular customers.
Making it incredibly easy for people to monetize an everyday activity like cooking is a major accomplishment. You’ve transformed the culture of dining in Greece — and hopefully soon in the United Kingdom — to make room for the humble home chef. As we are cognizant of the potentially far-reaching impact of your idea, we cannot help but offer our sincere gratitude for your ingenuity and hope to see the dining revolution that you have initiated spread to distant shores.
[Your Name Here]
Photo credit: Jpatokal via Wikimedia Commons