Goal: Stop ducks from being exposed to stressful and disturbing conditions during advertising stunts.
According to the Huffington Post, insurance company Aflac recently put a lone duck in a busy New York City Subway station as part of a marketing campaign. Placing a duck in a crowded subway is not only unnecessary, but psychologically disturbs the duck, as the animal has no idea why it has been released into such a chaotic environment. Aflac must stop exploiting ducks to advertise their product. We demand that Aflac apologize for this stunt, ensure that this duck be transferred to a healthy and stimulating habitat, and not use animals in cruel ways to promote the brand.
A Metropolitan Transportation Authority official that witnessed the event was appalled, “Ducks don’t belong on the subway, especially waddling through stations, and especially not when they’re used as part of a publicity stunt that makes it harder for our customers to get around.” Aflac endorsed the event through twitter: Aflac tweeted, “I hope I remembered my subway pass.” Using a duck as a mascot is an undoubtedly effective public relations tactic, however it must stop when it begins to threaten animal welfare. According to PETA, using animals for advertising usually raises animal welfare concerns because set living conditions for “performing animals” are typically unhealthy and cruel. Also according to PETA, “[e]ven the best-known trainers are frequently cited by the U.S. Department of Agriculture for violating the federal Animal Welfare Act, which establishes only minimal guidelines for animal care.”
Ducks, like most animals, instinctively feel intense stress and anxiety when they sense approaching threats. Intense environments, such as a subway station, will traumatize a duck. Aflac seems unaware that this duck is a living being with reactions to outside stimuli.
Sign the petition below to demand that Aflac stop exploiting ducks to gain brand recognition. Demand that Aflac treat animals with respect.
Recently, your company enacted a publicity stunt during which it released a live, lone duck into a New York Subway station. This action is unacceptable. Ducks are living creatures with individual feelings and experiences. Most certainly, that duck was terrified and is traumatized by the harsh sounds and overwhelming crowds of the New York subway.
We demand that your company apologize for this odd stunt, ensure that this duck be transferred to a healthy and stimulating habitat, and not use animals in cruel ways to promote your brand.
[Your Name Here]
Photocredit: Wikimedia Commons