Buy Sustainably Grown Wool


Target: Mike Duke, CEO of Walmart

Goal: Buy sustainably grown wool to preserve the habitats of sheep around the world

According to the Sustainable Apparel Coalition, cotton is less eco-friendly than polypropylene and wool is often even less sustainable than polyester. A large portion of the world’s wool supply comes from the Patagonia region of South America, where millions of sheep live. However, overgrazing, climate change, and abuse are threatening this grassland habitat. Support sustainable grazing practices and buy sustainably grown wool.

The Nature Conservatory has been working with Patagonian farmers to learn holistic management, where sheep graze in each field for less time and allow the field to recover quicker. Wool that is produced from ranches that follow these practices are certified with the Grassland Regeneration and Sustainability Standard. Some clothing companies, like Patagonia Inc., have pledged to exclusively buy certified wool for their stores. However, many other clothing companies and big box retailers are dragging their feet.

Sign the below petition to urge Walmart Inc. and other clothing retailers to buy sustainably grown wool to stock their stores this winter season. If more stores commit to environmentally-responsible fabrics, grasslands can be restored, biodiversity can be protected, and farmers can make a respectable living.


Dear Mr. Duke,

Everyone loves a warm, wool sweater in the wintertime, but wool is one of the least eco-friendly fabrics on the market. However, it doesn’t need to be. Local environmental groups have been working with farmers in regions that specialize in sheep agriculture to develop grazing methods that keep the sheep and the grasslands vibrant.

Some apparel companies, like Patagonia Inc., have pledged to buy only sustainably grown wool for their stores. Customers around the world have demanded to know where there food comes from. It’s now time to implement the “farm to table” concept to apparel. Your customers have a right to know how their clothing was produced and whether it supported practices that harm or preserve the environment.

I am urging you to follow the example of other retailers and commit to only buying sustainably grown wool this winter season. You will need to confirm that the wool you buy is marked with the Grassland Regeneration and Sustainability Standard (GRASS) or other similar certification.  In doing so, you will be ensuring the livelihood of sheep, preserving delicate habitats needed for survival, and supporting local farmers who are doing their best to make a respectable living.


[Your Name Here]

Photo credit: James Barwell via Flickr

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