Request More Engineering Toys for Girls


Target: Debbie Sterling, CEO of GoldieBlox, Inc.

Goal: Produce more toys that give girls the opportunity to improve technological skills

Debbie Sterling hit the nail on the head when she designed a toy for young girls that allowed them to improve spatial skills and develop a stronger interest in science, technology, engineering, and math. Her product is called GoldieBlox and the Spinning Machine, and it is a simple and fun construction toy that all young girls should have. While Sterling’s product is a huge success, it is time that girls be offered more products that appeal directly to them and teach them the skills they need to thrive in a progressive and science-geared world. Urge Debbie Sterling to partner with other toy companies and create even more toys that encourage young females to build their skills in engineering.

Sterling, an engineer herself, launched her own company in 2012, and GoldieBlox immediately became a hit. The toy enables young girls to incorporate both reading and spatial skills to go on adventures and solve exciting problems. Instead of simply painting a blue building block set pink to appeal to young girls, Sterling made a toy designed just for them. As it is, there is a serious lack of toys on today’s market that teach girls anything apart from dressing up and playing house.

Still, boys can choose from hundreds of toys that help them in future math and science classes. This shows in today’s job market, where the engineering field is 89 percent male.

Although girls enjoy pink dresses and pretty tea sets, according to Sterling, there is “more to it.” Girls are creative and inventive, but they need help from toy companies to instill innovation at an earlier age. Congratulate Debbie Sterling on creating such a wonderful product for girls, and urge her to partner with other companies to produce even more of them. Our girls deserve it!


Dear Debbie Sterling, CEO of GoldieBlox Inc.

Thank you for creating GoldieBlox, a wonderful toy just for girls. Young females today need an extra push to pursue math, science, and engineering, as they are talented and driven enough to succeed in these subjects, but sadly are not encouraged to do so.

Your product is a giant step forward for young girls everywhere, and I believe it will change the lives of many. Still, there are hundreds of products made specifically for young boys that sharpen their skills in math and science, but very few for young girls. Therefore, I encourage you to partner with other toy companies and create even more products that appeal to girls, giving them a wider range of choices when it comes to picking a toy that will encourage them to think scientifically and allow them to have fun at the same time. I truly appreciate what you have done so far. I hope you continue to create and produce toys that enable an entire generation of girls to be future engineers, just like you.


[Your Name Here]

Photo credit: Paul Watson via Flickr

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