Applaud Whole Foods Market for its Support of Labeling GMO’s

Target: Whole Foods Market Pacific Northwest Regional President, Joe Rogoff

Goal: Thank Whole Foods Market for its support of labeling GMO foods

Labeling GMOs, or genetically modified organisms, is a hot topic in the United States. Many consumers want to know what they are feeding themselves and their families; labeling GMO’s would be a very valuable tool for consumers. Grocery stores are our main source of food. It is important that they too understand the importance of labeling food, and take initiative to do so. Whole Foods Market in Washington State is supporting the labeling of GMO’s, and it is not quiet about it.

The bill that needs to pass in order for GMO’s to be labeled in Washington is called Proposition 522: voting is scheduled for November of 2013. Many individuals stand in support of labeling: fishermen, farmers, and moms; those that know labeling will make a difference. If proposition 522 does pass then product manufacturers must label all of their products that contain GMO’s. The label will not be dominating, nor will it require more money to produce. Countless other countries, such as Germany, Ecuador and China all require GMO’s to be labeled. The United States is home to many corporations that believe labeling will greatly damage their profits, thus there is a lot of money in anti-labeling movements. Washington needs large businesses to stand up for labeling, and spread the word of why labeling is necessary so voters can make an informed decision in November.

Whole Foods Market is a major corporation in support of this movement. Many of its products are labeled “GMO Free” and they offer a plethora of organic options. The products that are not labeled “GMO Free”, organic or part of the company’s 365 brand are not guaranteed to be free of genetically modified organisms. Many employees support the movement with company provided aprons that read “Yes on 522.” Whole Foods Market makes it clear that it has no bias in whether or not GMO food should be available at all; the company simply states that the consumer has the right to know what they are putting in their body. The company has made it clear that by 2018 all of the products that it carries must be labeled, regardless of whether or not the bill passes. Applaud Whole Foods Market for understanding and advocating the importance of transparency.


Dear Joe Rogoff,

As President of Whole Foods Market, Pacific Northwest region, you have a lot of influence in what happens in your region. As you know the vote on labeling genetically modified organisms is right around the corner. In an unbiased approach Whole Foods Market supports the labeling of GMO’s; the stores in your region have shown their support through many mediums.

Walking into a Whole Foods in Washington a guest is greeted with many organic options, “GMO Free” certified products and employees who show support for transparency. From aprons that spout “Yes on 522” to information regarding GMO’s, it is clear that your region is proud of where the company stands in regards to what goes on consumers dinner tables. The initiative as a company to require labeling of your products by 2018 is a pioneer effort in itself.

As a major corporation in a health-conscious state Whole Foods Market has a lot of influence on prop 522 voters. Thank you for publicly supporting transparency in your region. Your passion for food and compassion for those who shop at Washington Whole Foods Markets is evident and supported. Know that you are a positive influence for the November ballot.


[Your Name Here]

Photo credit: Hail Merry via Flickr

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  1. Whole foods should not be marketing or selling GMO’s.

  2. Courtney Heitter Courtney Heitter says:

    GMO’s are way too prevalent to avoid 100%. Cross contamination is an issue, and the majority of major grains are GMO. To label products that may, or do, contain GMO’s is an excellent step in the right direction. This way, consumers can choose if they want to eat them or not. Transparency is key.. to not sell GMO’s at all is impossible.

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