Boycott Company for Advocating Violence Against Women


Target: American consumers

Goal: Boycott Hornet Signs, a Texas company, for producing truck decals featuring the image of a bound and gagged woman.

Texas company Hornet Signs, in an attempt to drum up publicity, developed a truck tailgate decal featuring a very lifelike image of a bound and gagged woman. A spokesperson for Hornet Signs claims that their company does not “condone” the actual binding, gagging, and kidnapping of women; they just wanted to “put [the image] out there and see who noticed it.”

Hornet Signs’ attitude regarding this image is telling–they don’t condone it, they just promote it–this is exactly the sort of reasoning that supports and enables rape culture. Rape culture has already permeated consumer culture in many insidious ways, to the point that an image of a woman bound and gagged in the bag of somebody’s pickup truck is supposed to elicit cynical interest and erotic excitement rather than fear and concern. Women are not the intended consumer demographic for this product, so of course Hornet Signs could care less about their opinion. We have a right to voice our concern over such a misogynistic and violent marketing strategy. Boycott Hornet Signs, and demand that they issue an apology.


Dear American Consumers,

A Texas company, Hornet Signs, has recently produced and promoted a tailgate truck decal featuring a very lifelike decal of a bound and gagged woman. This decal is placed on the back of pickup trucks so that that the woman appears to be inside the back of the pickup. It is disturbing that Hornet Signs feels that its best and only means of publicity is to develop an image which implicitly or explicitly promotes or condones violence against women. The company claimed that they merely developed and sold the offensive decal to “see what would happen.”

Violence against women pervades American culture. There is hope, however; we have not become so desensitized that we cannot recognize Hornet Signs’ recent decal for the piece of misogynistic garbage that it is. Although the company claims to not “condone” the act of binding and gagging women, how can a company that invests, produces, and profits from the sale of such an image make this claim? Nobody’s money should go towards lining the pockets of such an insensitive and misogynistic business. Don’t spend your money at Hornet Signs, and don’t shop at businesses that patronize Hornet Signs’ for their own logos and templates.


[Your Name Here]

Photo Credit: Xoder via Flickr

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