Condemn L’Oreal for Buying Into Cosmetics Tested on Animals

Target: L’Oreal Paris

Goal: Condemn L’Oreal Paris for buying into a Chinese cosmetics market which conducts testing on animals

L’Oreal recently agreed to pay $843 million for the Chinese cosmetics face-mask maker Magic Holdings International. The problem with this purchase is this: while L’Oreal is barred by European Union rules from testing on animals within the EU, China’s government requires such trials for every new beauty product.

China’s policies create a problem for companies such as L’Oreal and Procter & Gamble that want to sell in the country without alienating consumers in markets that demand humane treatment of animals, such as the US. L’Oreal says less than 1% of its total safety tests on cosmetics ingredients involve animals. Procter & Gamble, the largest seller of beauty products in China, said it did not test on animals unless required by law.

L’Oreal will have to reformulate Magic Holdings International’s products to sell them in the Western market. The European Union, which has long barred such trials within its borders, tightened regulations this year to also prohibit products tested on animals elsewhere. It would be against European Union rules to sell any product that has been tested on animals in China.

Xu Jingquan, secretary-general at the All-China Federation of Industry and Commerce, Beautyculture and Cosmetics Chamber said: ”Our R&D isn’t as sophisticated, and the consumer here doesn’t think as much about ideals such as animal testing. They care about the price, the brand and the product.”

L’Oreal’s decision to buy a company that is required to test on animals shows that they do not have too much regard for animal welfare, more for their bottom line. Condemn L’Oreal for their unfortunate decision.


Dear L’Oreal Paris,

Your decision to buy a Chinese company, Magic Holdings International, that is required to test on animals by law shows that you care little about animal testing. Animals are put through torture to make sure cosmetics are safe for humans; often having their skin and eyes burned by chemicals.

Whereas you will have to reformulate this product to follow EU rules, the fact that you gave money to a company that must test on animals is condemnable. Please consider animal welfare in your decisions from here forward.


[Your Name Here]

Photo credit: JePeuxVoler via Flickr

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  1. maaike verhoef says:

    What a great disappointment to hear this, L’Oréal! REALLY?this is the stand you take? This is your conscious decision? Your example?knowing all we know in modern times? While fully aware of the suffering, the holocaust that will take place in your name and in the bloody name of money??this much ignorance and turning a blind eye to animal suffering, in fact, endorsing it, sponsoring it, in this day and age? While it’s so obvious your customers are becoming more and more aware of and concerned about our dependance of the environment we share, our responsibility for this planet and what life we left on it, and are asking for green, biological, fair, animal friendly products?? Do you have childeren? What is your name, reader? What do y o u stand for? Make a change, because t h e y’re worth it.

  2. Please stop this cruety.

  3. Please stop this cruelty

  4. Emma McClaughlin says:

    This is highly disappointing news. Ethical treatment of animals always seems to come second to making a huge pile of money. I will actively encourage others not to buy L’Oreal products from now on.

  5. and to think body shop’s anita Roddick sold out to l’oreal

  6. renee jeanine ragno says:

    I buy Loreal but no longer.

    I’m boycotting them and ask all to do the same. Pass the word………


  7. isabelle floch says:

    Je boycotte les produits l’oréal depuis longtemps!!! La seule éthique de cette société malgré ses nombreuses tentatives de nous faire croire le contraire c’est l ‘argent!!!!

  8. Alice Knight says:

    As soon as the Body Shop was sold to l’Oreal, that’s when I stopped shopping there.

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