Stop Kellogg’s from Destroying Endangered Orangutan Habitat


Target: Kellogg Company CEO John Bryant

Goal: End the partnership between Kellogg’s and companies that destroy Indonesian rainforests

Kellogg’s is one of the world’s biggest snack and breakfast cereal companies, and makes popular products like Frosted Flakes, Fruit Loops, and Rice Krispies. Kellogg’s claims to be implementing sustainability policies, but there’s a dark side to this company’s supply chain: many Kellogg’s products are being made with ingredients that contribute to the destruction of pristine tropical rainforests in Indonesia.

Indonesia is home to some of the world’s last giant swaths of rainforest, which provide habitat for endangered animals like orangutans, tigers, and elephants. Yet these forests are disappearing faster than almost any other rainforest on the planet. One of the biggest causes of this destruction is the clearing of forests to make room for plantations that grow palm oil, an ingredient used in many snack foods.

Companies like Starbucks, Nestle, and Unilever have pledged to phase out the use of palm oil sourced from rainforest-destroying plantations, but meanwhile Kellogg’s has signed a deal with one of the worst palm oil growers in Indonesia. Kellogg’s recently launched a new partnership with Wilmar International, a company with a record of illegally clearing protected Indonesian rainforests for palm oil plantations.

As long as Kellogg’s does business with companies like Wilmar, its practices will contribute to the destruction of rainforests and the deaths of orangutans and other critically endangered species. Sign below to demand that Kellogg’s sever ties with Wilmar International until Wilmar shows it is ready to stop clearing endangered forests.


Dear Mr. Bryant,

We, the undersigned, are concerned about your partnership with Wilmar International, a company linked to the destruction of endangered rainforests and critical wildlife habitat. Evidence shows that Wilmar has been illegally clearing protected Indonesian rainforests for decades, pushing species like orangutans, tigers, and elephants closer to the brink of extinction. As a company that claims to strive for sustainability, Kellogg’s should sever ties with Wilmar International until Wilmar implements strong policies to eliminate its use of unsustainable palm oil.

Indonesia is home to some of the last truly great swaths of rainforests on the planet, which provide habitat for countless animal species while sequestering millions of tons of carbon. The clearing of Indonesia’s rainforests for palm oil production is a major global driver of species extinction and climate change. No company that cares about sustainability should be linked to such a destructive practice.

Companies like Nestle and Unilever have already committed to phase out unsustainable palm oil, and Kellogg’s should do the same. We urge Kellogg’s to commit not to do business with Wilmar International or any other company with a history of rainforest destruction until the company commits to stop clearing new areas of forest for palm oil production.


[Your Name Here]

Photo credit: Daniel Kleeman via Flickr

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