Target: Douwe van der Werf, Founder and Creative Director of Mr Lee
Goal: Commend animation film project for bringing attention to overfishing and encouraging conservation action.
The Mr Lee production company is devoted to promoting environmental sustainability by creating informative and engaging films for organizations and companies. In a recent project, an international creative team worked together on an entirely voluntary basis to support the European-based marine conservation organization, The Black Fish. The team of animators, directors, and composers created a short animated film that brings awareness to the overfishing crisis.
The ambitious and inspiring short film Losing Nemo addresses the unsustainable nature of industrial fishing. Unsustainable fishing practices, including large-scale commercial techniques of employing dragnets and longline fishing, have led to the global rapid depletion of various marine species. Seine fishing and longline fishing are each prone to the incidental catch of non-targeted species such as seabirds, sea turtles, sharks, and marine mammals.
Losing Nemo demonstrates that the industrialized fishing industry is driving marine wildlife to extinction by placing increased pressure on fish stocks that cannot replenish their populations. Many endangered species caught as bycatch are wasted along with forty percent of unintentionally hunted species and immature juveniles of the targeted species.
The film also confronts the issue of increased consumer distance between seafood’s origins and the dinner plate. Industrialized fishing has further disconnected people from their sources of seafood with enormous fisheries infrastructure that makes what happens between the ocean and the supermarket difficult to track. The film tears down romanticism of the fishing industry in order to show the environmental devastation, cruelty, and wastefulness caused by irresponsible commercial fishing practices.
The film promotes The Black Fish as a major proponent of the marine conservation movement, aiming to end overfishing of the oceans by exposing and challenging illegal and irresponsible fishing actions. Please sign this petition to thank Mr Lee’s production company for being part of the campaign for change in order to save biodiversity of our oceans.
Dear Douwe van der Werf,
I would like to commend your production company for teaming up with the marine conservation movement to end overfishing of our oceans. Your talented group of directors, animators, and composers selflessly donated their time and effort to create an engaging film that illustrates the dire consequences of unsustainable commercial fishing practices. The film Losing Nemo reconnects viewers with knowledge of where their food comes from, enabling us to make more responsible and humane choices about our consumption.
Thank you for supporting the marine conservation organization The Black Fish by showing the difficult battle being fought by conservationists against the commercial fishing industry. Losing Nemo educates audiences with factual information about how industrial fishing has accelerated the loss of biodiversity. The film is solution-oriented in that it encourages activism. Knowing more about the overfishing crisis and the organizations working to save marine wildlife empowers communities to lead in tenable conservation efforts. Please continue to create informative media that inspires environmentally sustainable change.
[Your Name Here]