Demand Doll Company Produce Environmentally Friendly Catalogues

Target: The American Girl Doll company

Goal: Use more environmentally sustainable methods to produce catalogs

The American Girl Doll company still sends out a significant number of catalogs per year despite innovations in online shopping. The catalogs add unnecessary waste to the environment, particularly since so many more environmentally friendly options are not being used. Tell the American Girl Doll company to be more conscious of the environment in creating its catalogs.

Catalogs are not only bad for the environment, but often unwanted and unused. Out of the 600 catalogs produced every second, only around two percent are actually used. This not only means a large amount of energy and trees are being destroyed for no reason, but that it is a smart move for companies to create less catalogs to save money.

Additionally, the American Girl Doll company’s paper is only 10 percent recycled; while the best option would of course be 100 percent recycled paper, anything over 10 percent would be a huge and needed improvement. The pollution created by manufacturing these catalogs could also be lessened if the paper was at least from trees that have been sustainably harvested. Other companies have taken measures to use such options in producing catalogs; it is time American Girl Doll joined them.

While other companies take a greener approach in the material their catalogs are made of, they also send out fewer articles per year with greater variation. American Girl Doll sends out a catalog each month that varies only slightly; this is another example of waste. The revenue saved from printing less catalogs could be spent on advertising for an online store, thus even further helping the environment.

By signing the petition below, you will help encourage the American Girl Doll company to be more environmentally conscious when creating its catalogs. As a company that provides role models for young girls across the country, it has a duty to show a commitment to preserving the environment.


Dear American Girl Doll company,

Your organization still sends out a large number of catalogs a year despite technological innovations. These catalogs are particularly wasteful considering so many environmentally friendly options remain underutilized. When creating catalogs in the future, please be more conscious of the environment.

Only around two percent of catalogs produced are actually used; this means energy and trees are being destroyed for no reason, with the cost of production falling on the company. On top of this, your catalog’s paper is only 10 percent recycled; while this is a great start, much more can be done. Additionally, instead of sending out similar catalogs once a month, you can produce fewer catalogs a year with greater variation. Other companies have moved towards alternative options in producing catalogs, and it is time your company joined them.

Please take action to be more environmentally conscious when creating your catalogs. As an organization which influences the character development of girls across the country, you have a responsibility to show a commitment to preserving the environment.


[Your Name Here]

Photo credit: LizMarie_AK via Flickr

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One Comment

  1. It is sad once again to see that bug cos fail to comply with common sense. The numerous paperless forms of communication should be taken advantage of. pleas eAmerican doll Co people who really want to purchase your products will do so, they do not have to be inundated with paper catalogs. Ever heard of “Think b4 U Print?” Think again!

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