Condemn Target for Issuing Racist Document

Target: Target CEO Gregg Steinhafel

Goal: Condemn Target for releasing document full of racist stereotypes about Latinos to employees

Target Corp. recently released a document intending to be a “multi-cultural guide,” addressing issues with race relations between employees. The guide included many racist stereotypes specifically against Latino workers.

Robert Gonzalez, Pedro Garcia-Ayala, and Bulmaro Fabian are suing Target Corp. in Yolo County, California both for discrimination based on race that they have experienced while working at Target and for the racist document that Target released addressing Latino employees.

The document released was titled “Organization Effectiveness, Employee and Labor Relations Multi-Cultural Tips,” and was intended to demonstrate to Target’s warehouse managers the differences between Latino employees and employees of other racial backgrounds. The document included stereotypes such as “not everyone eats tacos and burritos…not everyone wears a sombrero.” Additionally, the document states that Mexican employees have a low education level and might be undocumented, while stating that Cubans have a better education and are all political refugees and are therefore documented, and indicates that often Latino employees won’t understand instructions but will pretend to “just to save face.”

The plaintiffs also refer to other types of racial discrimination they have experienced in the workplace. They cite managers using racial slurs to refer to Latino employees and incidents in which Latino workers are purposefully embarrassed in front of other workers. Additionally, all three were fired by the corporation, and are now suing Target for the discrimination they faced while working for the company, the racist “multi-cultural guide” and for being fired for racial and age discrimination (as two of the plaintiffs, both 58, cite age as a reason for dismissal).

By signing the petition below you will be condemning Target for its racial discrimination in the workplace and perpetuation of racism through its “multi-cultural guide.”


Dear Mr. Steinhafel,

Harassment and discrimination within the workplace are serious issues today in the United States, and racism within a corporation will not be tolerated. The “multi-cultural guide” released to warehouse managers perpetuates racist beliefs about Latino workers and encourages offensive and discriminatory actions within the workplace.

I am writing you to demand that you revoke the statements made in the guide and implement a program to increase racial sensitivity in the workplace. It is imperative that Target takes a stand towards racial inclusivity to actively encourage fair treatment of all employees, regardless of background. The harassment and discrimination that Latino workers have experienced in Target warehouses is unacceptable and new policies need to be implemented to create a positive, more inclusive environment immediately.


[Your Name Here]

Photo Credit: Svgalbertian via en.wikipedia

Sign the Petition

  • Only your name will be displayed. By signing, you accept our terms and may receive updates on this and related causes.
FacebookCare2 NewsTwitterEmailShare

Leave a Reply

Your email address will not be published. Required fields are marked *


Facebook Comments


201 Signatures

  • Lynn Juozilaitis
  • Ann Blank
  • Ann Blank
  • Ann Blank
  • Ellen McCann
  • tam O
  • Mary-Carol Gales
  • Ana Maria Mainhardt Carpes
  • Carole Mathews
1 of 20123...20
Skip to toolbar