Target: Frances Beinecke, President of the Natural Resources Defense Council
Goal: Support several beer brewing companies’ campaign to strengthen clean water protection in the U.S.
In the U.S., $200 billion worth of beer is consumed annually. Although 90 percent of the U.S. domestic beer market is controlled by just two companies, innovative craft beer breweries are challenging the status quo. Small, regional breweries account for about six percent of domestic beer sales; this figure has been growing each year since the early 1990s. As craft brewing companies have grown in number, some have also adopted an important sense of corporate responsibility: several breweries recently united to voice their concerns over clean water regulations in the U.S.
Recently, the Natural Resources Defense Council (NRDC), a non-profit environmental group, launched the Brewers for Clean Water Campaign. Bringing together two dozen nationally respected craft beer brewers, this initiative aims to utilize the economic clout of the craft brewing sector to bolster clean water protection in the U.S. While hops, malt and the brewing process itself are important aspects of making beer, water is the ingredient that gives a specific beer its distinctive flavor. Karen Hobbs, a senior policy analyst at NRDC, states that “whether brewers are creating ales, pilsners, porters, wits or stouts, one ingredient must go into every batch: clean water.”
By taking part in the campaign, Sierra Nevada, Founders, Allagash, and other craft brewers are working with the NRDC to call upon the Obama administration to finalize guidelines recently created by the Army Corps of Engineers and the Environmental Protection Agency. These guidelines call for greater protections for streams and wetlands in important regions nationwide. By signing this petition, you are supporting the Brewers for Clean Water Campaign. Clean water is not only important for making beer; it’s crucial for public health and the stability of the environment as a whole.
Dear Ms. Beinecke,
Innovative craft beer breweries are on the rise and challenging the status quo. As these companies have grown in number, some have appropriately adopted an important sense of corporate responsibility: several breweries recently joined forces with your organization to voice concerns over clean water protection in the U.S.
The Brewers for Clean Water campaign will certainly help brewing companies; clean water is a critical ingredient in the brewing process. The campaign will also benefit U.S. citizens in general by advocating for the protection of streams and wetlands in important regions nationwide. Furthermore, these prospects align with the goals of the NRDC.
In the U.S., $200 billion worth of beer is consumed annually. Many people clearly enjoy making and drinking beer, and this campaign will signal to consumers that craft brewing companies are invested in protecting the major ingredient that can determine the success of their product. I am supporting the Brewers for Clean Water Campaign. Clean water is not only important for making beer though; it’s crucial for public health and the stability of the environment as a whole.
[Your Name Here]
Photo Credit: stevendepolo via Flickr