Target: Robert Iger, Chairman and Chief Executive Officer, The Walt Disney Company
Goal: Continue to display the original, non-sexualized version of Princess Merida as seen in the Pixar movie Brave.
Disney’s Princess Merida, featured in the Oscar-winning Pixar animation film Brave, is a princess much unlike any Disney princess before her. Merida, a red-headed, rambunctious, and confident teenage girl, has been applauded by the parents of young Disney fans. Unlike other romance-seeking, appearance-conscious Disney princesses, Merida represents a relatable, driven and imperfect role model. However, an altered image of this princess has been released following the induction of Merida into the Disney Princess Collection.
The ‘new’ Merida has a slimmer waist, bigger eyes, sleeker hair, and larger chest: an overall, more glamourous, sexualized appearance. Fury from the once grateful parents of Disney fans has moved the Disney corporate office to remove the new version of Merida from the online Disney Princess Collection. However, the original Merida is still missing from the Collection. What is Disney waiting for?
Let’s applaud Disney for responding to the disappointment of their fans and removing the sexualized Merida version. By the same token, let’s encourage Disney to continue using the original, non-sexualized version of Princess Merida.
Dear Robert Iger,
Following the wake of disappointed and aggravated reactions from Disney fans based on the release of the more mature, slimmed and perfected version of Princess Merida, you have removed of the new Merida image from the Princess Collection on the Disney Website. I applaud the withdrawal of the more mature Merida figure, and encourage you to add the original Merida image to the Disney Princess Collection.
The original Merida Disney Princess is confident, self-assured, and inspiring to the fans your organization; she is sure to positively influence our young generations. Keep Merida brave and stick with your original Merida version.
[Your Name Here]
Photo credit: NetMums.