Target: TJ DiCaprio, Microsoft’s Senior Director of Environmental Sustainability
Goal: Thank Microsoft for using a self-imposed carbon fee to invest in renewable energy
Since July 2012, Microsoft, a key leader in the information and technology sector, has invested $4 million in projects aimed at reducing carbon emissions and promoting renewable energy. The company has accomplished this by implementing its own carbon fee model which offsets their carbon footprint. Under this model Microsoft pays for electronic usage and waste, such as air travel, in addition to the cost of any subsequent carbon emissions. The company then invests these funds into environmentally sustainable projects, an investment that surely deserves commendation and support.
Microsoft’s partnership with The CarbonNeutral Company on carbon reduction projects has led to investments that preserve wildlife and the environment, while also generating jobs and funding education. One of these beneficiaries is the Oddar Meanchey forest protection project in Cambodia, which works with communities to stop deforestation. Microsoft’s involvement contributes to one of the carbon fee’s purposes of investing in low carbon economies of developing countries.
As Microsoft works toward its carbon neutral goal, it sets a good example for other multinational corporations of what it means to reduce the carbon footprint. Please let Microsoft know that they are heading in the right direction with their internal carbon fee and the resulting investments in sustainable innovations.
Dear TJ DiCaprio, Senior Director of Environmental Sustainability,
Thank you leading the private sector in addressing corporate accountability by allocating profits in an environmentally responsible way. I commend you for implementing the pillars of your strategy to become carbon neutral: be lean, be green, be accountable. These pillars are executed in your efforts to reduce or offset energy expenditures like air travel, water, and waste. Your company’s investments in projects like the Oddar Meanchey forest protection efforts speak to your commitment to the social and environmental welfare of this planet.
Thank you for translating carbon emissions in terms of dollars and integrating sustainability into the Microsoft business model. I encourage you to continue this trend of environmental sustainability so that other corporations will follow your example.
[Your Name Here]
Photo credit: Ben Franske via Wikimedia Commons