End the Sale of Bunny Mill Rabbits in Petland Stores

Target: Petland founder and Chairman Ed Kunzelman

Goal: Demand Petland apply an adoption-only policy to rabbits

Rabbits are extremely delicate creatures with specific nutritional and medical needs. Their care and husbandry falls under the category of exotic pet care because their needs are not common knowledge to every pet owner. Their behavior can be extremely difficult to read for uninformed pet owners, because as prey animals they hide or disguise pain and fear by instinct.

These are absolutely not animals that should be impulse purchases at a pet store. House rabbits should only be adopted from shelters with informed shelter workers who are able to explain to new rabbit owners exactly how to care for their new pet, and inform them of rabbit-specific veterinarians who will not harm the animals during common procedures, as frequently happens with vets who are unfamiliar with rabbits.

Rabbits in shelters that are not viewed regularly by the public are not adopted as frequently as they could be. Shelters are often forced to euthanize fully adoptable animals because for many future rabbit owners, adoption is not the first choice that comes to mind when it’s so easy to buy them in stores. However, if shelter rabbits are displayed in public places such as Petland stores, adoptions could increase exponentially.

Furthermore, there are hundreds of house rabbits languishing in shelters across the United States that need good homes. Shelters will often spay or neuter the rabbits as well, which helps rabbits bond and has the added benefit of decreasing the surplus population of house rabbits while culling funds to cruel and inhumane bunny mills.

The pet store giants Petco and Petsmart have already changed their policies to adoption-only for rabbits and we must urge Petland to do the same. Sign this petition to urge Petland to implement an adoption-only policy for rabbits in their stores.


Dear Ed Kunzelman,

Your pet stores sell rabbits from cruel and inhumane bunny mills when you could instead assume an in-store adoption-only policy in regards to rabbits. This policy is equally good for the animals and for business. Future rabbit owners will have informed shelter workers to educate adopters about the delicate needs and behaviors of their new companion animals to extend life and improve health. These pet owners are more likely to purchase additional products, such as exercise condos and puppy pens, when they realize a rabbit needs more than just a cage to be happy and healthy. The shelter workers will be better equipped to care for the animals in-store as well.

Furthermore, many shelters will spay and neuter the rabbits. This practice makes it much easier to bond rabbits, which is encouraged in the rabbit community for health and happiness in the animals, and it is more likely for pet owners to have multiple healthy rabbits living long lives.

Please end the sale of rabbits in your stores and apply an in-store, adoption-only policy. It’s good for the rabbits, it’s good for rabbit owners, and it’s good for business.


[Your Name Here]

Image: Julien Flacassier

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  1. Please be good to them.

  2. J Davidson says:

    Most bunnies are impulse buys during Easter and then dumped. Disgraceful!!!

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