Support Ban on Marketing Energy Drinks to Kids


Target: American Medical Association (AMA)

Goal: Commend the AMA for stating that it will support a ban on marketing energy drinks to children

Energy drinks, such as Monster and Red Bull, have gotten extremely popular within the past few years. Energy drinks are made with caffeine and are meant for adults who need extra energy during the day. However, these drinks have become more and more popular among the youth, with high school teenagers admitting to drinking cans of energy drinks. Due to the fact that energy drinks can be dangerous for  youth because of the high caffeine content, the American Medical Association (AMA) has announced that it will support a ban prohibiting energy drink manufacturers from targeting children and young adults under 18-years-old. The AMA’s declaration of its support should be praised.

According to a statement, Alexander Ding, an AMA board member said, “energy drinks contain massive and excessive amounts of caffeine that may lead to a host of health problems in young people, including heart problems, and banning companies from marketing these product to adolescents is a common sense action that we can take to protect the health of American kids.”

Energy drinks are currently being studied for possible negative side effects. According to the U.S. Food and Drug Administration, it plans on investigating five deaths that could be related to the consumption of Monster, an energy drink made by the Monster Beverage Corporation. If these deaths were related to energy drink, the need to protect young children from them would be even more important. Thus, it is vital that these companies do not target the youth, especially since the dangers are unclear.

Commend the AMA for taking that step and declaring its support for a ban on marketing these potentially dangerous drinks to America’s youth.


Dear American Medical Association,

Your declaration of support on a ban on marketing energy drinks to children under 18-years-old is highly commendable. Currently, people and consumers do not know the possible dangers of drinking energy drinks, which are packed with caffeine in conjunction with other chemicals. It is important to know the risks of drinking it and thus, energy manufacturers should not be allow to target young children.

On top of that, caffeine for children is not a smart idea. Children have numerous sources of energy and to add more of it could be very dangerous. The U.S. Food and Drug Administration also stated that it is investigating five deaths that could be related to energy drinks. All of these signs suggest that energy drinks have the potential to be dangerous for young children. Targeting this group of people exhibits really poor judgment, which is why a ban could help protect children.

Thank you for supporting a ban.


[Your Name Here]

Photo Credit: Au Kirk via Flickr

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