Urge Pageant Industry to Go Fur Free

Miss USA pageant still gives fur coats to winners

Target: The USA Pageant Industry

Goal: Tell the pageant industry to stop giving fur coats to winners.

Despite being aware of the horrific torture animals endure in the fur industry, some pageants still continue to award fur coats in their prize packages to winners. Miss USA provides each pageant winner with a full length mink coat and mink jacket valued at $15,000. Several pageant winners have refused to accept the fuzzy gifts, acknowledging the appalling abuse these animals suffer in the name of fashion. Please tell the pageant industry to end the shameful custom of awarding women with the hides of tortured animals.

Every year a staggering number of animals are trapped, beaten, tortured, electrocuted, and murdered just to fulfill a disgusting and unnecessary demand for fur products. Miss USA pageant winners Susie Castillo, Shandi Finnessey, Shanna Moakler, and Alyssa Campanella have joined Peta in a new anti-fur campaign targeting the pageant industry. Under the slogan “Feel Beautiful in Your Own Skin and Let Animals Keep Theirs,” the women have posed nude in provocative, stunning photos showing their pledge to be fur free. Aware of the impact they can have in their public image, these ambassadors are using their voices to shed light on the pageant industry’s disgraceful practice of supporting animal torture.

These women have shown that the greatest role models are those that take a stance to protect the lives of others, including animals. Please join these animal heroes in urging the pageant industry to end the abuse of animals in the fur business. Fur has no place in fashion or beauty and the pageant industry must replace fur with more humane alternatives.


Dear Pageant Industry Board of Directors,

I was shocked to learn that the pageant industry continues the shameful practice of supporting the bloody fur industry by providing pageant winners with fur products. The abuse and torture these animals suffer all for the sake of fashion is horrific and unnecessary.

Millions of animals are trapped, tortured, skinned alive and murdered every year in order to provide furs for the callous and gruesome fur trade. In our modern society, there is no place for this continued, systematic abuse of these gentle, beautiful creatures. You may have seen Peta’s recent ad featuring Susie Castillo, Shandi Finnessey, Shanna Moakler, and Alyssa Campanella posing nude under the slogan “Feel Beautiful in Your Own Skin and Let Animals Keep Theirs.” These women are all past Miss USA pageant winners and believe that fur belongs on animals, not gluttonous humans.

Pageant winners are often known for becoming strong community ambassadors and role models for everyone. These women are choosing to extend their kindness and compassion to animals and pledging to go fur free. Please consider providing winners with humane, luxurious alternatives to fur coats that don’t involve the intense suffering and pain of innocent creatures. Declare the pageant industry to be fur free.


[Your Name Here]

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  1. I hope that at some time in the past a pageant winner has declined a fur coat. If not, then that means that too many people, from those that allow the donation of fur, to those that receive it have not had compassion or humane practices as part of their agenda. This needs to change. The world is changing and the old practices need to change also. Compassion is in and fur is out.

  2. J Davidson says:

    Wearing fur is acknowledging atrocity towards living beings. This is a display of obscenity.

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