Target: Lawrence J. Blanford, CEO of Green Mountain Coffee Roasters
Goal: Develop a convenient coffee brewing method that does not pollute the environment
America loves its coffee, and it loves its convenience. One-cup coffee pods have become an increasingly popular way to feed nationwide caffeine addiction because they’re easy to make and effortless to clean up. However, your favorite coffee pods usually end up in landfills because they aren’t recyclable at all. Protest single-use coffee pods until manufacturers find a way to make their products recyclable.
According to the National Coffee Association, approximately 13% of the adult population in the United States drinks coffee made in single-cup brewer every single day. Coffee pod manufacturers, like Green Mountain Coffee Roasters Inc., have primarily targeted their products towards fast-paced city and suburban families. However, lots of office managers at large companies have begun buying these single-cup brewers to simplify the process of drinking coffee for their employees as well.
Most single-cup coffee pods contain a combination of plastic, aluminum, coffee grounds, and a plastic filter. Although each of these items could easily be recycled on their own, the cups cannot be recycled as a whole. Although Green Mountain has looked into recycling methods, no solutions have been found and the discarded cups usually end up in landfills with broken glass and mixed paper. Sign the below petition to urge Green Mountain to develop a convenient coffee brewing method that does not pollute the environment. Until they do, protest all non-recyclable coffee products.
Dear Mr. Blanford,
As you are aware, your single-serve coffee pods are polluting the environment with non-recyclable materials. More and more people are buying your products each year, resulting in more and more waste occupying landfills. Since other environmentally-sound methods have existed for decades, I have no choice but to protest your products until you develop a more eco-friendly brewing system.
I am urging you to discuss the environmental impacts of your products with recycling experts and devise a way to both promote your business and stop polluting our land. Americans aren’t going to stop drinking coffee, but we do have a choice about which coffee brands we respect and support.
[Your Name Here]
Photo credit: markwwalling via Flickr