Target: General Mills
Goal: Thank General Mills for including a biracial in family in a new Cheerios commercial, and encourage more progressive ads in the future
After producing a Cheerios commercial featuring a biracial family, General Mills received negative comments on their YouTube channel, some so controversial that comments were altogether disabled. Despite dreadful reactions from judgmental people, the company has refused to pull the ad. In today’s progressive society, it is tragic that an advertisement featuring a biracial family could be offensive to anyone, but prejudice exists, and organizations like General Mills are helping to reduce it one commercial at a time. Applaud them for their willingness to include a variety of people in their ads, and encourage them to continue to do so in the future.
The Cheerios commercial that drew so much attention features a young biracial girl asking her white mother if Cheerios are good for your heart. When her mother confirms her request, she runs into the living room to pour the box of O’s on the chest of her black father, who wakes up to find the mess on his shirt. The ad is heartwarming, comical, and a positive reminder that families come in many shapes, sizes, and color, and that this is a good thing. That something so harmless drew negative attention reveals an underlying problem in American society: racism. While many believe that racism has, since the mid-century, been almost completely dissolved, this is not the case. For some, a black man and a white woman do not comprise an appropriate family unit. This ideology is certainly racist.
Donny Deutsch of TODAY recently argued that most companies stay away from progressive advertising because they don’t want the attention. “Which is a shame,” Deutsch said, “because in reality when you do an ad like this, yes, there will be some fringe crazy people.” In the end, this fringe minority has little effect on the market, and only negative impact on society.
Covert racism plagues this nation and society must encourage organizations that take a stand for equality. General Mills has done this, and even in the face of controversial and negative commentary, refuses to back down. Applaud them for their efforts and encourage them to continue to produce progressive commercials in the future.
Dear General Mills,
Recently, you produced a commercial advertisement for Cheerios featuring a biracial family. The ad was heartwarming and comical, but many prejudiced people left negative comments due to the mixed-race family unit. Your refusal to pull the ad shows that your organization stands for diversity, and I applaud you for this. More and more people are realizing that families come in many different shapes, sizes, and colors.
Your ad also encourages other companies to ignore judgmental pressures and to portray American culture as the friendly melting pot that it is. Thank you for doing this, and please produce more progressive advertisements in the future.
[Your Name Here]
Photo Credit: YouTube