Applaud Wrigley for Agreeing to Further Research Effects of Caffeine Gum Product

gum

Target: Martin Radvan, President of Wrigley

Goal: Thank Wrigley for pausing the marketing of caffeinated gum product to further research health effects

Wrigley recently launched a new line of energy chewing gum called Alert, with each piece of gum containing 40 milligrams of caffeine. This is equivalent to about a half cup of coffee and Wrigley believed it had made a great new innovation in the energy product market. In response to Food and Drug Administration (FDA) concerns over the effects of this product on children, however, Wrigley paused the marketing and sales of the new energy gum. It is looking at what regulatory changes to make that will better guide consumers and the industry about the appropriate level and use of caffeinated products. The FDA has applauded Wrigley for demonstrating this leadership in the industry and this petition also aims to applaud the company for demonstrating concern and appreciation for the health effects of their products.

The caffeinated gum was going to be marketed alongside other energy products like 5-hour Energy. The product has already had met all government and legal guidelines; however after officials considered how the product could be abused by children, the FDA opened up an investigation and encouraged Wrigley to consider how caffeinated gum may affect younger consumers. After discussions with the FDA, Wrigley announced that they have a greater appreciation for concern about the “proliferation of caffeine in the nation’s food supply, ” which the American Academy of Pediatrics has been warning the public about potential impacts in boosted heart rate, sleep interference and increased anxiety. When combined with sugar products they can also have implications for obesity.

Michael Taylor, the FDA’s deputy commissioner of foods, said “Wrigley’s decision to stop production for now demonstrates real leadership and commitment to the public health. We hope others in the food industry will exercise similar restraint.” The FDA is also currently investigating the safety of energy drinks and energy shots, which have been linked to death in recent years.  Wrigley is working closely with the FDA to ensure this product is developed and marketed in a way that is safe and responsible to consumers 25 years and older. They should be applauded for their compliance and willingness to reevaluate their products in light of public health considerations.

PETITION LETTER

Dear Martin Radvan,

The FDA has applauded Wrigley for demonstrating leadership in the industry and demonstrating concern and appreciation for the health effects of their products by removing your Alert gum product from the market while the FDA further studied its impacts. The product has already had met all government and legal guidelines; however after officials considered how the product could be abused by children, the FDA opened up an investigation and encouraged Wrigley to consider how caffeinated gum may affect younger consumers. This petition thanks you for working with the FDA cooperatively and setting an example for other corporate food product producers.

The American Academy of Pediatrics has been warning the public about caffeine’s potential impacts in boosted heart rate, sleep interference and increased anxiety. When combined with sugar products it can also have implications for obesity, which has now become an epidemic among American children. It is essential this product is marketed to adults only and in a safe and responsible way.

Sincerely,

[Your Name Here]

Photo credit: LotusMonger via flickr

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57 Signatures

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  • Eric von Borstel
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